Product Naming Project for Doritos
We needed to give our client’s product a name that nailed it with their target. We had to remember that when naming a product, it is critical that the name evokes the right feelings. That the name connects emotionally. One somewhat controversial authority, Wikipedia, doesn’t address this directly but does point out the importance of product naming: “Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. Product naming involves the application of creative and linguistic strategy and results in a brand name that becomes a product’s shorthand.”
One way for a name to become a “product’s shorthand” is for it to create some passion among customers. What if a customer liked Pizza Cravers so much that he was inspired to write a song about the product and the name? And then, what if he dreamed about going even further and using that song in his audition on the popular TV show, American Idol? While we’re not sure James will be the next big rock star, feel free to take a look at this Pizza Cravers video to get a sense of the passion the right kind of product name might create.
Read more about company & product naming by visiting Our Blog.
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A name is usually the first thing seen and all too often, the first thing forgotten. Since 1985, we’ve created thousands of attention-riveting product, company, service and non-profit names for more organizations than just about any other naming consultant around. We’ll work with you to develop that perfect name for a flat, fixed fee. A name that will stand out in a crowd and give your brand the recognition it deserves.
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Over 80% of our business this past year was from repeat customers. Many of these customers had tried one or more other name consulting firms before they tried us. They’ve told us that we do a better job at coming up with the kind of name they’re after, in less time and often for a lot less money than any other name consultant they are aware of.
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Here are five reasons why you want to select NameStormers as your name consultant to help you name your product or your company:
1. We work with you until you’re happy for a fixed fee.
Many of our competitors might have a satisfaction guarantee but they keep the meter running. We don’t. We might lose money the first time we work with you, but we will create a great name for you regardless. And the next time you have a company or product naming need, you’ll think of us and maybe even tell your friends about our name consulting services too.
2. You work directly with a principal of NameStormers or a senior team member .
Many of us at NameStormers have worked on hundreds of naming projects. Our two principals have each worked on well over a thousand name consulting projects and one of them will be your project manager. You get to choose or, if you prefer, you can select one of our other senior team members.
3. We are very good at naming and this is all we do.
We’re not part-time namers or an agency that has naming listed as one of several specialties. Naming is it for us. And we’ll help you with the legal & linguistic research, the name testing and the logo design if you want us to. But everything we do is about the name. Because of the quality of our work, some of the top ad agencies and branding agencies in the business use us to do the company and product naming for their clients.
Now a lot of companies like to talk about their people, but our namig team is really outstanding. Feel free to click on About Us to see pictures and a brief bio on each name consulting team member. While we like to have fun and may be viewed by some as a bit zany, each of us is passionate about naming. And you’ll notice we have all kinds of experience, ranging from copywriting, marketing strategy and software coding, to sales & industrial design. Some of us are in our early 20’s and the rest of us are, well, somewhat older. And for our international projects, we like to involve name consulting team members living in each key country you are targeting to help develop that winning company, product or service name.
5. We are accessible, 365 days a year.
You can get a hold of us when you need to and we do respond when you call or email us. Mike’s (one of our founders) personal cell phone number is 512-917-6923. Feel free to write it down and call him now or whenever is convenient. If he is in a meeting or if it is in the middle of the night, he will call back as soon as he is available. How many other naming consultants do you think give out their founder’s personal cell phone number? But we’re serious about helping you develop a great name, quickly and painlessly.
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If you don’t have an immediate need, key in your email address in the far right column at the top of this page and we’ll send you our price list. And if you like, we’ll occasionally send you tips and techniques on company naming or product naming that you might find of interest. We’ve helped thousands of organizations– from small start-ups to Fortune 500 companies find that key company name or product name that helps drive their business success. We would like to do the same for you. We look forward to hearing from you.
