American National Bank was prosperous and growing. As it expanded by building new branches in adjacent communities, it started bumping into banks with confusingly similar names. It contacted us to develop a new name brand name that was:

• More distinctive and protectable than its current name
• Short and punchy and that would “pop” off of signage as prospective customers drove by its various branches
• Related to its core differentiators of a bank that provided decades of knowledge, expertise and prudent advice to customers
• Supported its heritage and Texas roots

The ultimate name selected was Sage for the following reasons:

• As a single syllable, 4-letter name it could be printed in a large enough typeface to grab one’s eye and be easy to read in any venue
• It was unlike the name of other banks or retail establishments in the communities American National served or was expanding into
• A “sage” is a recognized authority in a field or a wise and trusted counselor, so this new name directly supported the bank’s fundamental differentiators and brand proposition
• A sage bush is also native shrub to Texas and extremely drought resistant.  As some of the largest banks in the country were failing or merging with other banks under FDIC’s scrutiny, this name related well to American National’s ability to stand firm and weather even the toughest of times

While Sage wasn’t an obvious choice initially (it reminded some of the spice used in cooking which seemed inappropriate for the bank’s new corporate moniker) it proved to be an easy to spell, pronounce and remember brand name.  Learn more about Sage Capital Bank’s history and success while many of their competitors are having a tough time in today’s economy.

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A name is usually the first thing seen and all too often, the first thing forgotten. Since 1985, we’ve created thousands of attention-riveting product, company, service and non-profit names for more organizations than just about any other naming consultant around. We’ll work with you to develop that perfect name for a flat, fixed fee. A name that will stand out in a crowd and give your brand the recognition it deserves.

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————- Over 80% of our business this past year was from repeat customers. Many of these customers had tried one or more other name consulting firms before they tried us. They’ve told us that we do a better job at coming up with the kind of name they’re after, in less time and often for a lot less money than any other name consultant they are aware of.

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Here are five reasons why you want to select NameStormers as your name consultant to help you name your product or your company:

1. We work with you until you’re happy for a fixed fee.

Many of our competitors might have a satisfaction guarantee but they keep the meter running. We don’t. We might lose money the first time we work with you, but we will create a great name for you regardless. And the next time you have a company or product naming need, you’ll think of us and maybe even tell your friends about our name consulting services too.

2. You work directly with a principal of NameStormers or a senior team member .

Many of us at NameStormers have worked on hundreds of naming projects. Our two principals have each worked on well over a thousand name consulting projects and one of them will be your project manager. You get to choose or, if you prefer, you can select one of our other senior team members.

3. We are very good at naming and this is all we do.

We’re not part-time namers or an agency that has naming listed as one of several specialties. Naming is it for us. And we’ll help you with the legal & linguistic research, the name testing and the logo design if you want us to. But everything we do is about the name. Because of the quality of our work, some of the top ad agencies and branding agencies in the business use us to do the company and product naming for their clients.

4. Our namers aren’t normal.

Now a lot of companies like to talk about their people, but our namig team is really outstanding. Feel free to click on About Us to see pictures and a brief bio on each name consulting team member. While we like to have fun and may be viewed by some as a bit zany, each of us is passionate about naming. And you’ll notice we have all kinds of experience, ranging from copywriting, marketing strategy and software coding, to sales & industrial design. Some of us are in our early 20’s and the rest of us are, well, somewhat older. And for our international projects, we like to involve name consulting team members living in each key country you are targeting to help develop that winning company, product or service name. Read the rest