Talon is the name we helped develop for Minn Kota’s fresh-to-market, shallow water anchor that was just unveiled to the public. Talon won Best of Show Honors in the Marine Category at the recent ASA Sportsfishing show in Las Vegas.  The name seems to be working well for a variety of reasons including:

1. It relates to what everyone wants an anchor to do: grab hold of the bottom and hold on tightly, keeping you firmly in place.
2. It’s short so it will really pop off of the anchor itself, off of in-store POP displays, and off of all advertising and promotions, providing a billboard-like effect.
3. It’s novel and differentiating for the category – we couldn’t find anything close to Talon for an anchor. Most anchors have names like Fortress, Guardian and Kingston. These are strong, stoic and sadly typical names. Talon will stand out from the crowd by being original and more emotionally engaging and visually evocative.
4. It is easy to say, spell and most importantly, to remember. The most important attribute of any new name is memorability.  Memorability helps create immediate awareness. Awareness helps establish familiarity and preference which are two key factors in building a sustainable, strong  brand.

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A name is usually the first thing seen and all too often, the first thing forgotten. For this reason, it’s important for businesses, services, and nonprofit organizations to choose the right brand name to make a favorable impression and drive their business success. Since 1985, NameStormers has worked with thousands of national and international companies to create engaging brand names for products, companies, and services in less time and for less money. We work with you to develop the right company name and develop winning branding strategies for a flat, fixed fee services.Our track record is longer than just about every other naming consulting firm and our clients often return due to our creativity and open communication creating business names that convey your key point of differentiation, cut through the clutter, and give you more visibility.

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————- Over 80% of our business this past year was from repeat customers. Many of these clients benefited from our naming services after trying at least one other consulting firm before hiring us. They’ve told us that our naming agency does a better job developing the type of brand name they’re after, in less time and often for a lot less money than other naming companies they are aware of. One customer commented, “NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday.” Our customer testimonials and customer review videos give an indepth look at why other clients chose NameStormers for their company naming needs.

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NameStormers navigates the creative process of brand name development with your organization’s team to generate a business name that cuts through the noise and gets you noticed. In addition to company naming, NameStormers’ developes comprehensive brand strategies. Our naming consultants can analyze the success of your new brand name before it’s finalized!

1. We work for a flat fee until you’re satisfied with the new brand name.

Many naming agencies have a satisfaction guarantee but they keep the meter running. NameStormers doesn’t. Even though we might lose money the first time we provide you with name consulting services, we will create an outstanding brand name for your business regardless. Our level of creative professionalism has earned client loyalty time and again so the next time your company has a product or brand naming need, you’ll think of NameStormers and maybe even tell your friends.

2. You work directly with a principal of NameStormers or a senior team member .

Many consultants at NameStormers have worked on hundreds of brand naming projects. Our two principal team members have each worked on well over a thousand company name consulting projects and one of them will be your project manager. You choose or if you prefer, you can select one of our other senior team members.

3. We are very good at company naming and this is all we do.

We’re not a part-time naming company nor an agency that has naming listed as one of several branding services. Naming is it for us. We provide businesses with the legal & linguistic research, the name testing and the logo design if you want us to; but everything we do is about the name. Because of the quality of NameStormers’ work, some of the top ad agencies and branding agencies in the business hire us to do the company naming and product naming for their clients.

4. The professional experience of our team.

Simply put: the NameStormers team is outstanding. While every one of our naming consultants likes to have fun and may be viewed by some as a bit zany, each is passionate about naming. You’ll notice NameStormers brings a wealth of experience to the table, ranging from copywriting and software coding, to industrial design and devising marketing strategies for international companies. Some of us are in our early 20’s and the rest of us are, well, somewhat older. And for our international projects, we like to involve our name consultants living in each key country you are targeting to help develop that winning company, product, or service name. Read the rest