Calibria

International Investment Banking Firm

When two members of the alternative investment unit of J.P. Morgan Private Bank in Switzerland decided to form their own international investment banking firm, they asked NameStormers to come up with a new, elegant name. A name that would inspire confidence in prospective investors. The new firm would provide highly desirable, unparalleled personal service to a very exclusive clientele, namely, individuals with over $100 million in liquid assets. The name needed to sound classy and prestigious, and to convey exclusivity: a feeling similar to joining a club with a very limited membership.

Each client of this new firm would receive attention tailored to their unique needs, including true 24/7 access to an account manager. For this reason, they also wanted a name that could support a personalized, customized, first class service positioning.

Investors at that time were disillusioned by recent scandals reported in the world press about giant organizations that seemed more focused on their fees than on investors' returns. The new firm's owners needed a name that would reflect ethical business and high integrity: a solid, stable firm that would be around for the long haul.

All of these requirements needed to be packaged in a short, expressive name that was easy to remember, say, and spell, yet still sound elite and exclusive. Word-of-mouth would be a top lead-generation vehicle.

Calibria was the perfect fit: an elegant twist on "calibre" that relates to merit and excellence as well as measurement and exact analysis.