Pizza Cravers

Doritos Flavor Name

When Frito-Lay asked NameStormers to name a new flavor of Doritos, they requested that it be descriptive of the flavor, but more unique, exciting, and interesting rather than traditional sounding. They preferred a name that wasn't overly cute, too earthy, or sophisticated. It shouldn't be misleading or irreverent, and needed to fit on a small package.

"Pizza Cravers!" generated excitement, suggesting this wasn't just a pizza flavor, but an extraordinary pizza flavor, one you'd love, crave, maybe even dream about. It had the right personality, was playful and fun, and also fit the positioning and brand equity of the Doritos brand. It telegraphed what this chip was really going to taste like.