Skyce

Dental Jewelry

Ivoclar Vivadent, an existing dental products manufacturer based in Europe, needed a name for a new tooth whitening product. They called NameStormers, explaining that they were looking for something short, easy-to-say and targeted at Europeans.

Skyce was their choice, a snappy combination of sky and ice. "Sky" evoked an image of a clear blue sky, as in "bright as the sky", and "ice" suggested something that's hard and brilliant.

Today you can find both a blue and white version of their dental "jewelry" in select European stores.