Women Thrive Worldwide

A Non-Profit That Helps Women in Poverty

Women's Edge Coalition was a nonprofit organization based in Washington D.C. that focused on helping women in poverty worldwide through shaping U.S. policy. As they grew and expanded the scope of their services, staff and members alike felt like they needed a new name. The "Edge" name seemed too harsh, cold, and uninviting. It also didn't support one of their most compelling characteristics, their international focus.

Women's Edge wanted a new name that would focus on the results they hoped to achieve in a relevant and serious, but also upbeat and member-friendly way.

They liked "Women Thrive Worldwide" because it was aspirational, progressive, positive and spoke directly to their mission of helping women everywhere around the world lift themselves out of poverty to thrive and become productive and educated. The new name spoke to the organization's hope and dream that women could be successful and better reflected their international focus.