http://namestormers.com/company-names-blog/apple-islate-name-good-or-bad/ Return to Namestormers.com > Mon, 16 Jan 2012 18:32:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://namestormers.com/company-names-blog/apple-islate-name-good-or-bad/comment-page-1/#comment-370 admin Fri, 20 May 2011 10:49:29 +0000 http://namestormers.com/company-names-blog/?p=243#comment-370 John, I am not sure what you are referring too when asking "How it is possible?" If you are referring to a name that can gain traction with a minimal budget, there are many examples: think STARBUCKS and not ACCENTURE. STARBUCKS spent very little initially but still people found the name engaging / intriguing and wanted to find out more vs. ACCENTURE had to spend over $100 MM just to get people to remember the name and start to understand the whole "accent on the future" idea. Email me if you want to discuss further: mike@namestormers.com John, I am not sure what you are referring too when asking “How it is possible?” If you are referring to a name that can gain traction with a minimal budget, there are many examples: think STARBUCKS and not ACCENTURE. STARBUCKS spent very little initially but still people found the name engaging / intriguing and wanted to find out more vs. ACCENTURE had to spend over $100 MM just to get people to remember the name and start to understand the whole “accent on the future” idea. Email me if you want to discuss further: mike@namestormers.com

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