By admin on Dec 6, 2010 in basic naming questions, brand naming, brand potential index - bpi, naming strategy, naming tips | 0 Comments
Man: “How was I supposed to know that?” Woman: “You should just KNOW!” This refrain repeats in household arguments frequently. I feel qualified in making this observation, as I’m the woman in my household, and have had to bite my lip several times to circumvent this particular script. Typically, I’m not a fan of making [...]
By admin on Nov 18, 2010 in basic naming questions, brand naming, brand potential index - bpi, competitive names, differentiators, empty bucket name, naming strategy | 1 Comment
Why does every brand seek the role of the “popular kid?” Is it because the popular brands attract the most interest and consumers? Like the popular clique in high school, they drive the gossip and news that everyone actually wants to discuss. However, this seems counter to general brand strategy – much less good parenting. [...]
By admin on Nov 5, 2010 in best names, company names, competitive names, differentiators, international naming | 0 Comments
Many regional organizations adopt a new name when expanding their scope nationally. Their local identity may limit their ability to move beyond their successful but well-established geographic focus. Or their existing name may present other challenges when trying to build strong, national recognition. The National Center for Conservation Science and Policy (NCCSP) faced this type [...]
By admin on Oct 17, 2010 in best names, company names, differentiators, master brands, naming strategy | 0 Comments
Some branding pundits argue that “masterbranding” is where it is at today. That is, instead of developing new names for your major new offerings, just extend your existing brand name and leverage all of those brand building dollars that you have invested over the years. While the masterbrand strategy has increased in popularity, it is [...]
By admin on Sep 27, 2010 in basic naming questions, creative inspiration, descriptive names, differentiators, naming strategy | 0 Comments
I was reading the New Yorker and came across an intriguing article about a fashion blogger prodigy, Tavi. She’s a fourteen-year-old girl who lives in the suburbs of Chicago and has quickly risen to become one of the fashion-elite – all based on the fresh content, creative humor, and eerily encyclopedic knowledge of fashion history [...]
By admin on Sep 13, 2010 in brand naming, controversial names, product names | 2 Comments
Another car brand makes a linguistic faux pas? It seems too extraordinary to be true, and yet Audi has just released its newest electric car called “e-tron.” Inconveniently, étron means “excrement” in French. Whether or not Chevy’s car name “No Va” was really what led to its abysmal sales in both Mexico and Spain, it’s [...]
By admin on Aug 30, 2010 in product names | 0 Comments
Ibuprofen or Advil? CVS-brand toilet paper or Cottonelle? How do you know when you’re just paying for the name versus a better product? According to an article on CBS News, Generic and Store Brands vs. Brand Names, generic products do sometimes offer the same bang for the buck as their branded counterparts. That being said, [...]
By admin on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 2 Comments
(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]
By admin on Aug 4, 2010 in best names, naming tips, product names | 0 Comments
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon works well for a variety of reasons. First, if you’ve ever been to a pet store, had a bird as a pet, or been freakishly attacked by one, you know that most have sharp talons that are so strong they [...]
By admin on Jul 30, 2010 in brand naming, controversial names, creative inspiration, naming tips | 0 Comments
Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]
