Category: best names
By admin on Mar 11, 2012 in best names, brand naming, differentiators, international naming | 0 Comments
On Feb 22, 2012, Maritz Research introduced its Capella(tm) platform, a new way to measure the complete customer experience. This solution promises to revolutionize how you can improve your customers’ interactions with your firm, products, services and people. It is moving the industry away from tools that just report data to tools that help drive needed change [...]
By admin on Oct 23, 2011 in basic naming questions, best names, brand naming, company names, competitive names, creative inspiration, differentiators, international naming, naming guide, naming strategy, naming tips, product names, trademarks | 0 Comments
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]
By admin on Sep 26, 2011 in basic naming questions, best names, brand naming, company names, competitive names, controversial names, descriptive names, differentiators, empty bucket name, master brands, naming pioneer, naming strategy, naming tips, product names | 8 Comments
The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her branding perspectives from earlier this month. 5b.) Literal / descriptive names are better than emotional names when developing specific product names underneath a family brand. While emotional, short & snappy brand names should establish strong connections with consumers (e.g., Northface, [...]
By admin on May 24, 2011 in best names, brand naming, competitive names, descriptive names, differentiators, master brands | 0 Comments
We recently helped develop the CorFire™ name and a corresponding naming architecture for SK C&C. Here is a little background: The CorFire solution suite lets retailers, phone companies and others deliver mobile commerce to their customers, today. The CorFire team has over eight years of real world experience providing systems that seamlessly serve half a [...]
By admin on Jan 9, 2011 in basic naming questions, best names, brand naming, competitive names, differentiators, naming strategy, naming tips | 0 Comments
“Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally, price is always a factor for me, but only decisive when all other things are equal. I agree – “there is a price-value formula consumers use to calculate brand differences” when deciding which brands to buy. Otherwise Chi straighteners ($100) [...]
By admin on Nov 5, 2010 in best names, company names, competitive names, differentiators, international naming | 0 Comments
Many regional organizations adopt a new name when expanding their scope nationally. Their local identity may limit their ability to move beyond their successful but well-established geographic focus. Or their existing name may present other challenges when trying to build strong, national recognition. The National Center for Conservation Science and Policy (NCCSP) faced this type [...]
By admin on Oct 17, 2010 in best names, company names, differentiators, master brands, naming strategy | 0 Comments
Some branding pundits argue that “masterbranding” is where it is at today. That is, instead of developing new names for your major new offerings, just extend your existing brand name and leverage all of those brand building dollars that you have invested over the years. While the masterbrand strategy has increased in popularity, it is [...]
By admin on Aug 4, 2010 in best names, naming tips, product names | 0 Comments
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon works well for a variety of reasons. First, if you’ve ever been to a pet store, had a bird as a pet, or been freakishly attacked by one, you know that most have sharp talons that are so strong they [...]
By admin on Jun 13, 2010 in best names, brand naming, company names, retail storefront names | 0 Comments
Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell phone business. Boasting low calling prices with unlimited-calling and customizable plans, Airadigm wanted the new company name to connect with customers in a lasting and meaningful way. Looking for a short and catchy brand name, one of Airadigm’s mantras during [...]
By admin on May 23, 2010 in best names, brand naming, product names | 0 Comments
Our friends north of the border love to both honor and poke fun at the royal family, including Prince William. Gas King enlisted NameStormers help in creating Williwa, the royal identity for its newest frozen beverage. In celebration of its 25th birthday, Gas King is giving away free Williwas, a delightfully tasty, frozen carbonated beverage over the [...]
