Category: best names

When Naming, Simple Is Better »

When it comes to naming, simple is usually better. We believe this is true regardless of your budget. You are always battling for attention and today, in almost any venue, there seems to be more clutter and noise than ever before. Take the upheaval currently going on in the healthcare space with the Affordable Care [...]

Name Selection – Get the Right People on the Bus »

In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the importance of getting the right people on the bus (working for the company), the wrong people off the bus, and the right people in the right seats. One of Jim’s governing principles is, even in the direst of circumstances, to [...]

Smooth Sailing: Is it possible to rebrand and rename painlessly? »

Many companies underestimate the time required to integrate brands from a merger. The United and Continental airlines deal is a good example. Close to three years after the merger that was announced in May 2010, WSJ, United has only recently finished rebranding its former “Continental” airplanes as “United”, and is still working to completely combine [...]

Nutrilite: Small Product, Big Name »

Like any triathlete with moderate knowledge of the sport, I take note when I see the IronMan logo on something or supporting a product. Not too long ago, I happened upon a page on the IronMan website supporting a new supplement by Amway. What struck me about the page was not the write-up but the [...]

Acronyms – the Dark Side »

If you are in research, government, or some scientific or medical industry, acronyms likely dominate many product and company names. In our previous post, we talked about how “acronaming” can actually be useful and beneficial. However, there are a number of pitfalls that can quickly steer you from the safe and productive path of acronaming, [...]

Acronaming: A New Trend? »

Acronyms have a notoriously bad rap when it comes to naming and after spending some time working in Washington, D.C., I understand why. Whether it’s think tanks like AEI (American Enterprise Institute) or BI (Brookings Institution) or “acronymed” legislation like PROTECT-IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property) or [...]

Pure Balance Tips the Scale »

 Hats off to Walmart who in an uncanny, or should we say uncanine twist, recently introduced a new ultrapremium dog food at a much lower price than comparable brands found in boutique pet stores or many veterinarian offices. We also like the more contemporary and with-it name, Pure Balance, than its predecessor, Ol’ Roy. Ol’ [...]

How To Revitalize An Old Favorite »

So, when was the last time you had apple cider?  Can’t remember?  Well, maybe the answer is an evocative name that cuts through the clutter and really gets noticed? That is, instead of names like Thornbury, Magners or Thatchters, what about something like Frosty Jack, Woodchuck or Sir Isaac’s. Names with personality. One new entry [...]

4Front Treadmill Brand Name Scores Big »

Do you like to workout? Do you like to workout indoors on a treadmill? Have you ever experienced the frustrations of a noisy treadmill belt, overly complicated controls or that dreaded “Out of Order” sign on the last available treadmill in the fitness center? Well, WOODWAY is introducing a new treadmill with a trendy, text-messaging [...]

An Elegant Name for a Powerful CEM Platform »

On Feb 22, 2012, Maritz Research introduced its Capella(tm) platform, a new way to measure the complete customer experience. This solution promises to revolutionize how you can improve your customers’ interactions with your firm, products, services and people. It is moving the industry away from tools that just report data to tools that help drive needed change [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

  • Snapio

    Video Testimonial - Part 1 | 2

  • Raving Fans

  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service
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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare
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  • I can't say enough about how well you handled what would have been a very difficult if not impossible branding exercise for us to do in-house. The NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday, and that is just what we needed. At the beginning of this project, I had my doubts about our ability to come up with a brand name in just 3 weeks and clearly without your help, we wouldn't have been able to do it. You really made my job easy.
    Kate Strong - Manager, Marketing Communications - Lightbridge
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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company
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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity
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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.
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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical