By admin on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names | 0 Comments
Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them. US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. [...]
By admin on Mar 28, 2010 in best names, company names, creative inspiration, naming tips | 4 Comments
Names that have multiple meanings tend to grab the attention of a wider variety of prospects. They provide more points of relevancy. Take the name Fresh Energy, for example. What 1st comes to mind: A health food restaurant? Organic fresh produce? An energy beverage? 24-hour fitness clubs? A non-profit that is championing the cause for [...]
By admin on Feb 21, 2010 in best names, brand naming, company names, naming strategy | 2 Comments
Back in 2008, a group of investors approached us needing a name for a new company with a novel solution for insuring adequate electricity during peak load demand, especially in the hot summer months in different parts of the country. Some of the criteria for this new name included: Something that conveyed the right long [...]
By admin on Feb 14, 2010 in best names, company names, controversial names, naming strategy | 2 Comments
MBIA Asset Management manages about $45 billion. They provide fixed-income asset management along with a broad range of services to help state and local governments, academic institutions, pensions, endowments & insurance companies meet their investment objectives. They changed their name recently to something much more differentiating and memorable. While not a “safe” name, their new [...]
By admin on Jan 23, 2010 in best names, brand naming, controversial names, naming linguistic issues, product names, trademarks | 1 Comment
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]
By admin on Jan 17, 2010 in best names, brand naming, naming guide, naming strategy, naming tips, product names | 2 Comments
I purchased a new computer for my son this Christmas. I love the brand name as it immediately conveys the primary differentiator and in my family’s case, the key deciding factor. It is an example of a great brand name because of its simplicity and directness: TouchSmart. You see, my 20 year-old son is severely [...]
By admin on Aug 30, 2009 in best names, controversial names, naming tips | 0 Comments
Controversial names, while uncomfortable for some, do generate interest and grab many other’s attention. I had lunch with three venture capitalists last week. We had developed a name for one of their companies that they were very concerned about. While the original name, Infinity Channel, was sort of boring, the new name was not. And [...]
By admin on Jul 19, 2009 in best names, creative inspiration, descriptive names, naming research | 0 Comments
Research has shown that names that sound tasty can increase consumption of all types of food and beverage products as reported in this posting from Brand Strategy Insider: “Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as [...]
By admin on Jun 27, 2009 in best names, naming strategy, naming tips, product names | 0 Comments
Some of our clients love names that ”pop” off of packaging, signage, advertisements, etc. These names tend to draw the eye and standout among the competitive clutter. So, how to achieve this effect? Besides incorporating interesting graphic elements and color, here are a few other suggestions:
By admin on Jun 19, 2009 in best names, brand potential index - bpi, name testing, naming research, naming tips | 2 Comments
Better to have several good name candidates at the end of your name development effort than just one great candidate. If you only have one clear winner, all too often it’s the one that doesn’t make it through final legal clearance or the linguistic screening or the customer testing. Also, a name typically becomes “great” only after it [...]
