Category: brand naming

When will New Dogs Learn the Old Tricks? »

By on Sep 13, 2010 in brand naming, controversial names, product names | 2 Comments

Another car brand makes a linguistic faux pas? It seems too extraordinary to be true, and yet Audi has just released its newest electric car called “e-tron.” Inconveniently, étron means “excrement” in French. Whether or not Chevy’s car name “No Va” was really what led to its abysmal sales in both Mexico and Spain, it’s [...]

Why Most New Brand Names Are Doomed From The Start »

By on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 2 Comments

(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]

Why are so many scared of creativity? »

By on Jul 30, 2010 in brand naming, controversial names, creative inspiration, naming tips | 0 Comments

Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]

Einstein Wireless Takes Airwaves by Storm »

By on Jun 13, 2010 in best names, brand naming, company names, retail storefront names | 0 Comments

Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell phone business. Boasting low calling prices with unlimited-calling and customizable plans, Airadigm wanted the new company name to connect with customers in a lasting and meaningful way. Looking for a short and catchy brand name, one of Airadigm’s mantras during [...]

Humorous Brand Names Deliver Mindshare »

By on May 23, 2010 in best names, brand naming, product names | 0 Comments

Our friends north of the border love to both honor and poke fun at the royal family, including Prince William. Gas King enlisted NameStormers help in creating Williwa, the royal identity for its newest frozen beverage. In celebration of its 25th birthday, Gas King is giving away free Williwas, a delightfully tasty, frozen carbonated beverage over the [...]

Simple Brand Names Deliver »

By on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names | 0 Comments

Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them. US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. [...]

Naming Architecture and Brand Nomenclature »

By on Mar 23, 2010 in basic naming questions, brand naming, naming architecture, naming strategy, nomenclature system | 0 Comments

A naming architecture and brand nomenclature system offers a variety of advantages including: Leveraging the investment in a corporate brand across multiple products Helping establish immediate credibility and facilitiating new product launches Differentiating from the competitive set while building awareness in a distinctive nomenclature look and feel Establishing the relationship between multiple brand and line extension names [...]

Short Brand Names Pop »

By on Feb 21, 2010 in best names, brand naming, company names, naming strategy | 2 Comments

Back in 2008, a group of investors approached us needing a name for a new company with a novel solution for insuring adequate electricity during peak load demand, especially in the hot summer months in different parts of the country.  Some of the criteria for this new name included: Something that conveyed the right long [...]

Brand Names That Work On Multiple Levels »

By on Feb 1, 2010 in brand naming, company names, controversial names, naming tips | 0 Comments

American National Bank was prosperous and growing. As it expanded by building new branches in adjacent communities, it started bumping into banks with confusingly similar names. It contacted us to develop a new name brand name that was: More distinctive and protectable than its current name Short and punchy and that would “pop” off of [...]

Apple iSlate Name Good or Bad »

By on Jan 23, 2010 in best names, brand naming, controversial names, naming linguistic issues, product names, trademarks | 1 Comment

As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name.  While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc.  Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]

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  • HealthYes!

    Video Testimonial - Part 1 | 2

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    Video Testimonial - Part 1 | 2

  • Raving Fans

  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com

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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare

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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound

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  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.

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  • I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem and the objectives at hand. This allows NameStormers to always come up with a wide variety of options that expands the thinking of the client. I have yet to have a client be disappointed with the process or the results. If you are considering going through a naming exercise, I would highly recommend Mike and The NameStormers.
    Tom Dorow, Design North.

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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.

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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical