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By admin on Jan 17, 2010 in best names, brand naming, naming guide, naming strategy, naming tips, product names | 2 Comments
I purchased a new computer for my son this Christmas. I love the brand name as it immediately conveys the primary differentiator and in my family’s case, the key deciding factor. It is an example of a great brand name because of its simplicity and directness: TouchSmart. You see, my 20 year-old son is severely [...]
By admin on Nov 8, 2009 in brand naming, descriptive names, naming strategy, naming tips | 0 Comments
Some of the most effective product branding is simple and direct. This is especially true when you have a limited brand building budget (and who doesn’t these days?). As reported in DMNews, Brinker launched its “Eat & Enjoy Rewards” program to encourage customers to increase their patronage across Brinker’s different restaurant brands: Chili’s, On The [...]
By admin on Oct 18, 2009 in brand naming, differentiators, naming pioneer | 0 Comments
We were recently asked about what differentiates us from other naming consultants. While we normally don’t promote NameStorming in this blog, this post is different. Here are five attributes that we believe set us apart from most if not all of our competition:
By admin on Oct 11, 2009 in brand naming, controversial names, naming strategy, naming tips, product names | 0 Comments
After almost 25 years of product brand name development and over 1,500 client engagements, we’ve learned that even the best new brand name ideas still have to be sold to the client. Why? Because most clients, through no fault of their own, don’t know how to evaluate a new name. Here are the biggest mistakes [...]
By admin on Oct 5, 2009 in basic naming questions, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments
Before we can develop a new product name for you, we need to understand your branding strategy, brand positioning and other related issues that impact the name development. Here are some of the key product branding questions we will want to review with you: What do you want the name to do? What is your [...]
By admin on Jul 5, 2009 in basic naming questions, brand naming, creative inspiration, naming strategy, naming tips | 7 Comments
Sometimes it just happens … the great name ideas just start spewing forth during your 1st creative brainstorming session and everybody on the team is pumped. And sometimes the creative process doesn’t happen. That is, after days of ideation nothing seems to resonate. Or your best ideas aren’t passing legal’s TM screenings or clearing your dot-com URL checks. [...]
By admin on Jun 17, 2009 in best names, brand naming, creative inspiration, product names | 0 Comments
Every now and then, we try something a little different to inspire creativity. When it comes to naming, what about writing a tune about a product and a name you love? And then, what if you dreamed about going even further and using that in your audition on the popular TV show, American Idol? While we’re not sure James will [...]
By admin on May 23, 2009 in brand naming, name generator, naming software | 4 Comments
In 1986, we decided to write the first commercially available PC software program for brand name generation, called Namer. It was a DOS-based product that offered 11 different brand name development tools including the Connotation Synthesizer, Phrase Maker, the Adaptive Learning Method as well as a variety of other brand naming techniques. After a mention [...]
By admin on Apr 19, 2009 in brand naming, international naming, naming tips | 6 Comments
For many of our international consumer-oriented clients, the naming objectives for their new global brand often include: Trademark registrability of a single new name in all of their major markets Culturally appropriate or at least inoffensive Distinctly different from other competitive names The right mouth feel and cadence in multiple languages Easy to spell and easy to recall in [...]
