Category: brand potential index – bpi

Is Subliminal Meaning Just All in Our Heads? »

Man: “How was I supposed to know that?” Woman: “You should just KNOW!” This refrain repeats in household arguments frequently. I feel qualified in making this observation, as I’m the woman in my household, and have had to bite my lip several times to circumvent this particular script. Typically, I’m not a fan of making [...]

Good Street Cred Means a Strong Brand »

Why does every brand seek the role of the “popular kid?” Is it because the popular brands attract the most interest and consumers? Like the popular clique in high school, they drive the gossip and news that everyone actually wants to discuss. However, this seems counter to general brand strategy – much less good parenting. [...]

Selecting the Best Name Candidate »

Better to have several good name candidates at the end of your name development effort than just one great candidate.  If you only have one clear winner, all too often it’s the one that doesn’t make it through final legal clearance or the linguistic screening or the customer testing.  Also, a name typically becomes “great” only after it [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

  • Snapio

    Video Testimonial - Part 1 | 2

  • Raving Fans

  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service
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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare
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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound
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  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.
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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity
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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.
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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical