Category: company names
By admin on Oct 23, 2011 in basic naming questions, best names, brand naming, company names, competitive names, creative inspiration, differentiators, international naming, naming guide, naming strategy, naming tips, product names, trademarks | 0 Comments
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]
By admin on Sep 26, 2011 in basic naming questions, best names, brand naming, company names, competitive names, controversial names, descriptive names, differentiators, empty bucket name, master brands, naming pioneer, naming strategy, naming tips, product names | 8 Comments
The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her branding perspectives from earlier this month. 5b.) Literal / descriptive names are better than emotional names when developing specific product names underneath a family brand. While emotional, short & snappy brand names should establish strong connections with consumers (e.g., Northface, [...]
By admin on Sep 7, 2011 in basic naming questions, brand naming, company names, competitive names, differentiators, master brands, naming research, naming strategy, product names, retail storefront names | 4 Comments
“Consumers are buying private label food and drink products in greater numbers, typically because these products represent better value” (Mintel, The Private Label Food and Drink Consumer, Dec. 2010). But, is this causation or correlation? Are consumers knowingly buying private labels in larger quantities because of their perceived value, or is something else driving the [...]
By admin on Nov 5, 2010 in best names, company names, competitive names, differentiators, international naming | 0 Comments
Many regional organizations adopt a new name when expanding their scope nationally. Their local identity may limit their ability to move beyond their successful but well-established geographic focus. Or their existing name may present other challenges when trying to build strong, national recognition. The National Center for Conservation Science and Policy (NCCSP) faced this type [...]
By admin on Oct 17, 2010 in best names, company names, differentiators, master brands, naming strategy | 0 Comments
Some branding pundits argue that “masterbranding” is where it is at today. That is, instead of developing new names for your major new offerings, just extend your existing brand name and leverage all of those brand building dollars that you have invested over the years. While the masterbrand strategy has increased in popularity, it is [...]
By admin on Jun 13, 2010 in best names, brand naming, company names, retail storefront names | 0 Comments
Airadigm (Einstein Wireless) needed a new corporate brand name as it expanded its consumer cell phone business. Boasting low calling prices with unlimited-calling and customizable plans, Airadigm wanted the new company name to connect with customers in a lasting and meaningful way. Looking for a short and catchy brand name, one of Airadigm’s mantras during [...]
By admin on Mar 28, 2010 in best names, company names, creative inspiration, naming tips | 4 Comments
Names that have multiple meanings tend to grab the attention of a wider variety of prospects. They provide more points of relevancy. Take the name Fresh Energy, for example. What 1st comes to mind: A health food restaurant? Organic fresh produce? An energy beverage? 24-hour fitness clubs? A non-profit that is championing the cause for [...]
By admin on Feb 21, 2010 in best names, brand naming, company names, naming strategy | 2 Comments
Back in 2008, a group of investors approached us needing a name for a new company with a novel solution for insuring adequate electricity during peak load demand, especially in the hot summer months in different parts of the country. Some of the criteria for this new name included: Something that conveyed the right long [...]
By admin on Feb 14, 2010 in best names, company names, controversial names, naming strategy | 2 Comments
MBIA Asset Management manages about $45 billion. They provide fixed-income asset management along with a broad range of services to help state and local governments, academic institutions, pensions, endowments & insurance companies meet their investment objectives. They changed their name recently to something much more differentiating and memorable. While not a “safe” name, their new [...]
By admin on Feb 1, 2010 in brand naming, company names, controversial names, naming tips | 0 Comments
American National Bank was prosperous and growing. As it expanded by building new branches in adjacent communities, it started bumping into banks with confusingly similar names. It contacted us to develop a new name brand name that was: More distinctive and protectable than its current name Short and punchy and that would “pop” off of [...]
