Category: controversial names

What Must Your New Name Do? »

A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious: “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.”  But what if we change the [...]

Acronyms – the Dark Side »

If you are in research, government, or some scientific or medical industry, acronyms likely dominate many product and company names. In our previous post, we talked about how “acronaming” can actually be useful and beneficial. However, there are a number of pitfalls that can quickly steer you from the safe and productive path of acronaming, [...]

Acronaming: A New Trend? »

Acronyms have a notoriously bad rap when it comes to naming and after spending some time working in Washington, D.C., I understand why. Whether it’s think tanks like AEI (American Enterprise Institute) or BI (Brookings Institution) or “acronymed” legislation like PROTECT-IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property) or [...]

How To Revitalize An Old Favorite »

So, when was the last time you had apple cider?  Can’t remember?  Well, maybe the answer is an evocative name that cuts through the clutter and really gets noticed? That is, instead of names like Thornbury, Magners or Thatchters, what about something like Frosty Jack, Woodchuck or Sir Isaac’s. Names with personality. One new entry [...]

Naming philosophies from the Naru, continued. »

The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her branding perspectives from earlier this month. 5b.) Literal / descriptive names are better than emotional names when developing specific product names underneath a family brand. While emotional, short & snappy brand names should establish strong connections with consumers (e.g., Northface, [...]

When will New Dogs Learn the Old Tricks? »

Another car brand makes a linguistic faux pas? It seems too extraordinary to be true, and yet Audi has just released its newest electric car called “e-tron.” Inconveniently, étron means “excrement” in French. Whether or not Chevy’s car name “No Va” was really what led to its abysmal sales in both Mexico and Spain, it’s [...]

Why Most New Brand Names Are Doomed From The Start »

(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]

Why are so many scared of creativity? »

Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]

Edgy Brand Names Deliver »

MBIA Asset Management manages about $45 billion. They provide fixed-income asset management along with a broad range of services to help state and local governments, academic institutions, pensions, endowments & insurance companies meet their investment objectives. They changed their name recently to something much more differentiating and memorable. While not a “safe” name, their new [...]

Brand Names That Work On Multiple Levels »

American National Bank was prosperous and growing. As it expanded by building new branches in adjacent communities, it started bumping into banks with confusingly similar names. It contacted us to develop a new name brand name that was: More distinctive and protectable than its current name Short and punchy and that would “pop” off of [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

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  • Raving Fans

  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com
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  • We have rarely encountered the level of service and professionalism we received with you. You made us feel that we were important, and you did everything you said you would do when you said you would do it. And frankly, after such a positive experience with you, I can't help but notice how the service we receive from others pales in comparison. We felt like you put your heart into this project, and we will forever appreciate the attention you gave us. Whenever we encounter anyone in the future who needs your services, you will be the first and only name we recommend. Thank you. We have sincerely enjoyed working with you.
    Tim Dietrich - CEO, formerly Amicus Mutual Insurance Company, now Stonetrust Commercial Insurance Company
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  • I can't say enough about how well you handled what would have been a very difficult if not impossible branding exercise for us to do in-house. The NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday, and that is just what we needed. At the beginning of this project, I had my doubts about our ability to come up with a brand name in just 3 weeks and clearly without your help, we wouldn't have been able to do it. You really made my job easy.
    Kate Strong - Manager, Marketing Communications - Lightbridge
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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company
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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity
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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.
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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical