Category: controversial names

Apple iSlate Name Good or Bad »

As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name.  While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc.  Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]

Selling A New Product Brand Name »

After almost 25 years of product brand name development and over 1,500 client engagements, we’ve learned that even the best new brand name ideas still have to be sold to the client.  Why?  Because most clients, through no fault of their own, don’t know how to evaluate a new name. Here are the biggest mistakes [...]

Controversial Names Generate Interest »

Controversial names, while uncomfortable for some, do generate interest and grab many other’s attention. I had lunch with three venture capitalists last week.  We had developed a name for one of their companies that they were very concerned about. While the original name, Infinity Channel, was sort of boring, the new name was not. And [...]

Successful Company Naming With Hackneyed Roots »

Rules are meant to be broken.  While we hope this isn’t usually the case, it sometimes does apply when naming a new company or product. For example, a startup hired us to name their new health care company.  While your initial reaction might be B O R I N G, there was a twist. They needed a new company name [...]

The Best Names Are Often Dangerous »

Great brand naming isn’t for the faint of heart. Think about the best names you have seen over the years. What makes them best? I’ve asked hundreds of clients what names they like best.  They’ve mentioned company or product names like Apple, Google, Diehard or RAZR. So do you think these names were safe choices when [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

  • Snapio

    Video Testimonial - Part 1 | 2

  • Raving Fans

  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com
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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare
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  • I can't say enough about how well you handled what would have been a very difficult if not impossible branding exercise for us to do in-house. The NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday, and that is just what we needed. At the beginning of this project, I had my doubts about our ability to come up with a brand name in just 3 weeks and clearly without your help, we wouldn't have been able to do it. You really made my job easy.
    Kate Strong - Manager, Marketing Communications - Lightbridge
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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company
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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity
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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.
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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical