Category: creative inspiration

Why Most New Brand Names Are Doomed From The Start »

By admin on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 0 Comments

(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]

Why are so many scared of creativity? »

By admin on Jul 30, 2010 in brand naming, controversial names, creative inspiration, naming tips | 0 Comments

Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]

Naming Tips: The Double-Entendre »

By admin on Mar 28, 2010 in best names, company names, creative inspiration, naming tips | 0 Comments

Names that have mutliple meanings tend to grab the attention of a wider variety of prospects.  They provide more points of relevancy.  Take the name Fresh Energy, for example.  What 1st comes to mind: A health food restaurant? Organic fresh produce? An energy beverage? 24-hour fitness clubs? A non-profit that is championing the cause for [...]

DIY Naming Secrets »

By admin on Aug 2, 2009 in Naming Thesaurus, creative inspiration, naming guide, naming tips | 0 Comments

We thought we would share a couple of naming secrets for all of you DIY namers out there: Crossword puzzle dictionaires are great naming resources.  Not only do they tend to list more than just synonyms for a given word, concept or idea, but they usually list the shortest ones first.  Since shorter is usually [...]

Great Tasting Names »

By admin on Jul 19, 2009 in best names, creative inspiration, descriptive names, naming research | 0 Comments

Research has shown that names that sound tasty can increase consumption of all types of food and beverage products as reported in this posting from Brand Strategy Insider: “Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as [...]

Making The Creative Naming Process Work »

By admin on Jul 5, 2009 in basic naming questions, brand naming, creative inspiration, naming strategy, naming tips | 0 Comments

Sometimes it just happens … the great name ideas just start spewing forth during your 1st creative brainstorming session and everybody on the team is pumped.  And sometimes the creative process doesn’t happen.  That is, after days of ideation nothing seems to resonate.  Or your best ideas aren’t passing legal’s TM screenings or clearing your dot-com URL checks.  [...]

Pizza Cravers | Product Naming »

By admin on Jun 17, 2009 in best names, brand naming, creative inspiration, product names | 0 Comments

Every now and then, we try something a little different to inspire creativity. When it comes to naming, what about writing a tune about a product and a name you love? And then, what if you dreamed about going even further and using that in your audition on the popular TV show, American Idol?  While we’re not sure James will [...]

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  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service

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  • I can't say enough about how well you handled what would have been a very difficult if not impossible branding exercise for us to do in-house. The NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday, and that is just what we needed. At the beginning of this project, I had my doubts about our ability to come up with a brand name in just 3 weeks and clearly without your help, we wouldn't have been able to do it. You really made my job easy.
    Kate Strong - Manager, Marketing Communications - Lightbridge

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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company

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  • I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem and the objectives at hand. This allows NameStormers to always come up with a wide variety of options that expands the thinking of the client. I have yet to have a client be disappointed with the process or the results. If you are considering going through a naming exercise, I would highly recommend Mike and The NameStormers.
    Tom Dorow, Design North.

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  • I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product...starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are also going to use the product name Acquis for a family of internet-and-otherwise commerce software packages. It really was a pleasure working with you. I look forward to NameStorming in the future.
    Tom Dowdell - Senior Software Developer - Intuitive Edge