Category: creative inspiration

New Yorker’s Naming and Our Review »

By on Oct 23, 2011 in basic naming questions, best names, brand naming, company names, competitive names, creative inspiration, differentiators, international naming, naming guide, naming strategy, naming tips, product names, trademarks | 0 Comments

It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]

Less Is Not Always More »

By on Sep 27, 2010 in basic naming questions, creative inspiration, descriptive names, differentiators, naming strategy | 0 Comments

I was reading the New Yorker and came across an intriguing article about a fashion blogger prodigy, Tavi. She’s a fourteen-year-old girl who lives in the suburbs of Chicago and has quickly risen to become one of the fashion-elite – all based on the fresh content, creative humor, and eerily encyclopedic knowledge of fashion history [...]

Why Most New Brand Names Are Doomed From The Start »

By on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 2 Comments

(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]

Why are so many scared of creativity? »

By on Jul 30, 2010 in brand naming, controversial names, creative inspiration, naming tips | 0 Comments

Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]

Naming Tips: The Double-Entendre »

By on Mar 28, 2010 in best names, company names, creative inspiration, naming tips | 4 Comments

Names that have multiple meanings tend to grab the attention of a wider variety of prospects.  They provide more points of relevancy.  Take the name Fresh Energy, for example.  What 1st comes to mind: A health food restaurant? Organic fresh produce? An energy beverage? 24-hour fitness clubs? A non-profit that is championing the cause for [...]

DIY Naming Secrets »

By on Aug 2, 2009 in creative inspiration, naming guide, Naming Thesaurus, naming tips | 0 Comments

We thought we would share a couple of naming secrets for all of you DIY namers out there: Crossword puzzle dictionaires are great naming resources.  Not only do they tend to list more than just synonyms for a given word, concept or idea, but they usually list the shortest ones first.  Since shorter is usually [...]

Great Tasting Names »

By on Jul 19, 2009 in best names, creative inspiration, descriptive names, naming research | 0 Comments

Research has shown that names that sound tasty can increase consumption of all types of food and beverage products as reported in this posting from Brand Strategy Insider: “Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as [...]

Making The Creative Naming Process Work »

By on Jul 5, 2009 in basic naming questions, brand naming, creative inspiration, naming strategy, naming tips | 7 Comments

Sometimes it just happens … the great name ideas just start spewing forth during your 1st creative brainstorming session and everybody on the team is pumped.  And sometimes the creative process doesn’t happen.  That is, after days of ideation nothing seems to resonate.  Or your best ideas aren’t passing legal’s TM screenings or clearing your dot-com URL checks.  [...]

Pizza Cravers | Product Naming »

By on Jun 17, 2009 in best names, brand naming, creative inspiration, product names | 0 Comments

Every now and then, we try something a little different to inspire creativity. When it comes to naming, what about writing a tune about a product and a name you love? And then, what if you dreamed about going even further and using that in your audition on the popular TV show, American Idol?  While we’re not sure James will [...]

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  • Raving Fans

  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service

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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare

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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound

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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company

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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity

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  • Our success with our name change and branding has been phenomenal. I couldn't be more pleased with how it turned out. I am ecstatic over it. Our experience in working with NameStormers has been so good let's just call them again and let them handle this next project for us.
    Bill Macey - CEO of Valtera, formerly Personnel Research Associates

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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical