By admin on Oct 23, 2011 in basic naming questions, best names, brand naming, company names, competitive names, creative inspiration, differentiators, international naming, naming guide, naming strategy, naming tips, product names, trademarks | 0 Comments
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]
By admin on Sep 27, 2010 in basic naming questions, creative inspiration, descriptive names, differentiators, naming strategy | 0 Comments
I was reading the New Yorker and came across an intriguing article about a fashion blogger prodigy, Tavi. She’s a fourteen-year-old girl who lives in the suburbs of Chicago and has quickly risen to become one of the fashion-elite – all based on the fresh content, creative humor, and eerily encyclopedic knowledge of fashion history [...]
By admin on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 2 Comments
(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]
By admin on Jul 30, 2010 in brand naming, controversial names, creative inspiration, naming tips | 0 Comments
Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]
By admin on Mar 28, 2010 in best names, company names, creative inspiration, naming tips | 4 Comments
Names that have multiple meanings tend to grab the attention of a wider variety of prospects. They provide more points of relevancy. Take the name Fresh Energy, for example. What 1st comes to mind: A health food restaurant? Organic fresh produce? An energy beverage? 24-hour fitness clubs? A non-profit that is championing the cause for [...]
By admin on Aug 2, 2009 in creative inspiration, naming guide, Naming Thesaurus, naming tips | 0 Comments
We thought we would share a couple of naming secrets for all of you DIY namers out there: Crossword puzzle dictionaires are great naming resources. Not only do they tend to list more than just synonyms for a given word, concept or idea, but they usually list the shortest ones first. Since shorter is usually [...]
By admin on Jul 19, 2009 in best names, creative inspiration, descriptive names, naming research | 0 Comments
Research has shown that names that sound tasty can increase consumption of all types of food and beverage products as reported in this posting from Brand Strategy Insider: “Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as [...]
By admin on Jul 5, 2009 in basic naming questions, brand naming, creative inspiration, naming strategy, naming tips | 5 Comments
Sometimes it just happens … the great name ideas just start spewing forth during your 1st creative brainstorming session and everybody on the team is pumped. And sometimes the creative process doesn’t happen. That is, after days of ideation nothing seems to resonate. Or your best ideas aren’t passing legal’s TM screenings or clearing your dot-com URL checks. [...]
By admin on Jun 17, 2009 in best names, brand naming, creative inspiration, product names | 0 Comments
Every now and then, we try something a little different to inspire creativity. When it comes to naming, what about writing a tune about a product and a name you love? And then, what if you dreamed about going even further and using that in your audition on the popular TV show, American Idol? While we’re not sure James will [...]
