By admin on Sep 26, 2011 in basic naming questions, best names, brand naming, company names, competitive names, controversial names, descriptive names, differentiators, empty bucket name, master brands, naming pioneer, naming strategy, naming tips, product names | 8 Comments
The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her branding perspectives from earlier this month. 5b.) Literal / descriptive names are better than emotional names when developing specific product names underneath a family brand. While emotional, short & snappy brand names should establish strong connections with consumers (e.g., Northface, [...]
By admin on May 24, 2011 in best names, brand naming, competitive names, descriptive names, differentiators, master brands | 0 Comments
We recently helped develop the CorFire™ name and a corresponding naming architecture for SK C&C. Here is a little background: The CorFire solution suite lets retailers, phone companies and others deliver mobile commerce to their customers, today. The CorFire team has over eight years of real world experience providing systems that seamlessly serve half a [...]
By admin on May 18, 2011 in basic naming questions, competitive names, descriptive names, master brands, naming architecture, naming strategy, product names | 0 Comments
The Harvard Business Review published an article this month discussing two possible approaches when naming next generation products: 1. Brand-Name Continuation (or) 2. Brand Name Change. Callaway Company launched its first Big Bertha driver in 1995 and then chose the brand-name continuation strategy: following with Great Big Bertha and then Biggest Big Bertha. This [...]
By admin on Sep 27, 2010 in basic naming questions, creative inspiration, descriptive names, differentiators, naming strategy | 0 Comments
I was reading the New Yorker and came across an intriguing article about a fashion blogger prodigy, Tavi. She’s a fourteen-year-old girl who lives in the suburbs of Chicago and has quickly risen to become one of the fashion-elite – all based on the fresh content, creative humor, and eerily encyclopedic knowledge of fashion history [...]
By admin on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 2 Comments
(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]
By admin on Nov 8, 2009 in brand naming, descriptive names, naming strategy, naming tips | 0 Comments
Some of the most effective product branding is simple and direct. This is especially true when you have a limited brand building budget (and who doesn’t these days?). As reported in DMNews, Brinker launched its “Eat & Enjoy Rewards” program to encourage customers to increase their patronage across Brinker’s different restaurant brands: Chili’s, On The [...]
By admin on Jul 19, 2009 in best names, creative inspiration, descriptive names, naming research | 0 Comments
Research has shown that names that sound tasty can increase consumption of all types of food and beverage products as reported in this posting from Brand Strategy Insider: “Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as [...]
By admin on Apr 29, 2009 in descriptive names, jobs4autism | 1 Comment
We just launched the beta version of our new Jobs for Autism web site. The actual web site name is jobs4autism.com. Now some branding critics might say this is too descriptive a name and one that will be tough to protect. But sometimes more descriptive is OK. Here is why we went with this more [...]
