Category: empty bucket name

Helping Kids Learn with Gamification & an Engaging Name »

By on Apr 1, 2012 in brand naming, empty bucket name | 0 Comments

Testing our K-12 children is becoming more frequent and more rigorous. Mastering a wider variety of subjects is both stressful and boring. Pearson just rolled-out a new tool, called Zeos™, to change all of this on March 30th: The Zeos name is short and catchy. It is also fun as is the offering itself… “Zeos [...]

Naming philosophies from the Naru, continued. »

By on Sep 26, 2011 in basic naming questions, best names, brand naming, company names, competitive names, controversial names, descriptive names, differentiators, empty bucket name, master brands, naming pioneer, naming strategy, naming tips, product names | 8 Comments

The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her branding perspectives from earlier this month. 5b.) Literal / descriptive names are better than emotional names when developing specific product names underneath a family brand. While emotional, short & snappy brand names should establish strong connections with consumers (e.g., Northface, [...]

Good Street Cred Means a Strong Brand »

By on Nov 18, 2010 in basic naming questions, brand naming, brand potential index - bpi, competitive names, differentiators, empty bucket name, naming strategy | 1 Comment

Why does every brand seek the role of the “popular kid?” Is it because the popular brands attract the most interest and consumers? Like the popular clique in high school, they drive the gossip and news that everyone actually wants to discuss. However, this seems counter to general brand strategy – much less good parenting. [...]

Empty Bucket vs. Full Bucket Brand Names »

By on Jun 6, 2009 in basic naming questions, best names, empty bucket name, full bucket names, naming strategy | 4 Comments

Our international or domestic clients with larger brand building budgets tend towards empty bucket names.  Our smaller, US-focused clients or larger clients with limited budgets tend towards the more full bucket style of name.  Which name is best for you? You decide. Let’s first talk about EMPTY BUCKET names: They have less inherent meaning, which gives you [...]

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  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service

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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare

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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound

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  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.

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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity

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  • Our success with our name change and branding has been phenomenal. I couldn't be more pleased with how it turned out. I am ecstatic over it. Our experience in working with NameStormers has been so good let's just call them again and let them handle this next project for us.
    Bill Macey - CEO of Valtera, formerly Personnel Research Associates

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  • I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product...starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are also going to use the product name Acquis for a family of internet-and-otherwise commerce software packages. It really was a pleasure working with you. I look forward to NameStorming in the future.
    Tom Dowdell - Senior Software Developer - Intuitive Edge