Category: international naming

An Elegant Name for a Powerful CEM Platform »

On Feb 22, 2012, Maritz Research introduced its Capella(tm) platform, a new way to measure the complete customer experience. This solution promises to revolutionize how you can improve your customers’ interactions with your firm, products, services and people. It is moving the industry away from tools that just report data to tools that help drive needed change [...]

New Yorker’s Naming and Our Review »

It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]

The Naming Hot Pot »

One of the biggest naming challenges can be in transnational markets, where a myriad of languages are spoken and customs are practiced. Besides being sure that you don’t recommend something in English that will offend somebody speaking Cantonese, there are fascinating linguistic nuances that both reveal a lot about what goes into a name and [...]

The Geos Institute Shakes It Up »

Many regional organizations adopt a new name when expanding their scope nationally. Their local identity may limit their ability to move beyond their successful but well-established geographic focus. Or their existing name may present other challenges when trying to build strong, national recognition. The National Center for Conservation Science and Policy (NCCSP) faced this type [...]

Multiple Name Pronunciations Are OK »

Because different languages are often spoken in the different countries, some of which use non-Roman alphabets, there is no way to create a written representation of a verbal identity that will be pronounced the same way around the world. Even within languages that use the Roman alphabet this is impossible. Vowels and consonants have different [...]

Translating Brand Name Challenges »

While translating a brand name may make sense in some cases, most of our clients prefer to use the English spelling wherever possible.  This simplifies the brand building challenge, allowing them to put all of their budget behind building a single brand, versus building what might turn out to be a different brand in each country. This [...]

International Brand Naming »

For many of our international consumer-oriented clients, the naming objectives for their new global brand often include: Trademark registrability of a single new name in all of their major markets Culturally appropriate or at least inoffensive Distinctly different from other competitive names The right mouth feel and cadence in multiple languages Easy to spell and easy to recall in [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

  • Snapio

    Video Testimonial - Part 1 | 2

  • Raving Fans

  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com
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  • We have rarely encountered the level of service and professionalism we received with you. You made us feel that we were important, and you did everything you said you would do when you said you would do it. And frankly, after such a positive experience with you, I can't help but notice how the service we receive from others pales in comparison. We felt like you put your heart into this project, and we will forever appreciate the attention you gave us. Whenever we encounter anyone in the future who needs your services, you will be the first and only name we recommend. Thank you. We have sincerely enjoyed working with you.
    Tim Dietrich - CEO, formerly Amicus Mutual Insurance Company, now Stonetrust Commercial Insurance Company
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  • I can't say enough about how well you handled what would have been a very difficult if not impossible branding exercise for us to do in-house. The NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday, and that is just what we needed. At the beginning of this project, I had my doubts about our ability to come up with a brand name in just 3 weeks and clearly without your help, we wouldn't have been able to do it. You really made my job easy.
    Kate Strong - Manager, Marketing Communications - Lightbridge
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  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.
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  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity
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  • Our success with our name change and branding has been phenomenal. I couldn't be more pleased with how it turned out. I am ecstatic over it. Our experience in working with NameStormers has been so good let's just call them again and let them handle this next project for us.
    Bill Macey - CEO of Valtera, formerly Personnel Research Associates
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  • I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product...starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are also going to use the product name Acquis for a family of internet-and-otherwise commerce software packages. It really was a pleasure working with you. I look forward to NameStorming in the future.
    Tom Dowdell - Senior Software Developer - Intuitive Edge