Category: merger naming

Merger Name »

By on Nov 17, 2009 in basic naming questions, company names, merger naming, naming tips | 4 Comments

So, you’ve just merged with another organization and you are trying to decide on a name for the newly created entity. Should you: Create a totally new name to emphasize a new direction and a new, exciting future? If so, what happens to the two “old” company names? Retain the “stronger” of the two company [...]

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