Category: name testing

Competitive Brand Name Research »

By on Mar 7, 2010 in competitive names, name testing, naming research, naming strategy, trademarks | 0 Comments

Many of you may find yourselves constantly fighting to grab top of mind awareness and preference for your key brand names.  One tactic that will help insure victory is to thoroughly analyze your competitors’ names, nomenclature system and naming architecture.  Competitive brand name research can address issues like: Which names are driving the most traffic [...]

Multiple Name Pronunciations Are OK »

By on Jan 9, 2010 in basic naming questions, international naming, name testing, naming linguistic issues, naming tips | 6 Comments

Because different languages are often spoken in the different countries, some of which use non-Roman alphabets, there is no way to create a written representation of a verbal identity that will be pronounced the same way around the world. Even within languages that use the Roman alphabet this is impossible. Vowels and consonants have different [...]

Selecting the Best Name Candidate »

By on Jun 19, 2009 in best names, brand potential index - bpi, name testing, naming research, naming tips | 2 Comments

Better to have several good name candidates at the end of your name development effort than just one great candidate.  If you only have one clear winner, all too often it’s the one that doesn’t make it through final legal clearance or the linguistic screening or the customer testing.  Also, a name typically becomes “great” only after it [...]

Name Testing Without A Budget »

By on Apr 24, 2009 in name testing, naming research, naming tips | 0 Comments

Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV rating organization.  Nielsen’s success has proven the importance of marketing research and we believe name testing research is a critical part of the name selection process …  BUT … given today’s economic challenges, you may feel like name testing research [...]

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  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service

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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare

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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound

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  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.

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  • I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem and the objectives at hand. This allows NameStormers to always come up with a wide variety of options that expands the thinking of the client. I have yet to have a client be disappointed with the process or the results. If you are considering going through a naming exercise, I would highly recommend Mike and The NameStormers.
    Tom Dorow, Design North.

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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.

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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical