Category: name testing

Competitive Brand Name Research »

Many of you may find yourselves constantly fighting to grab top of mind awareness and preference for your key brand names.  One tactic that will help insure victory is to thoroughly analyze your competitors’ names, nomenclature system and naming architecture.  Competitive brand name research can address issues like: Which names are driving the most traffic [...]

Multiple Name Pronunciations Are OK »

Because different languages are often spoken in the different countries, some of which use non-Roman alphabets, there is no way to create a written representation of a verbal identity that will be pronounced the same way around the world. Even within languages that use the Roman alphabet this is impossible. Vowels and consonants have different [...]

Selecting the Best Name Candidate »

Better to have several good name candidates at the end of your name development effort than just one great candidate.  If you only have one clear winner, all too often it’s the one that doesn’t make it through final legal clearance or the linguistic screening or the customer testing.  Also, a name typically becomes “great” only after it [...]

Name Testing Without A Budget »

Prior to starting NameStormers, the founders managed a subsidiary of Nielsen, the global research / TV rating organization.  Nielsen’s success has proven the importance of marketing research and we believe name testing research is a critical part of the name selection process …  BUT … given today’s economic challenges, you may feel like name testing research [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

  • Snapio

    Video Testimonial - Part 1 | 2

  • Raving Fans

  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com
  • ________________

  • We have rarely encountered the level of service and professionalism we received with you. You made us feel that we were important, and you did everything you said you would do when you said you would do it. And frankly, after such a positive experience with you, I can't help but notice how the service we receive from others pales in comparison. We felt like you put your heart into this project, and we will forever appreciate the attention you gave us. Whenever we encounter anyone in the future who needs your services, you will be the first and only name we recommend. Thank you. We have sincerely enjoyed working with you.
    Tim Dietrich - CEO, formerly Amicus Mutual Insurance Company, now Stonetrust Commercial Insurance Company
  • ________________

  • I can't say enough about how well you handled what would have been a very difficult if not impossible branding exercise for us to do in-house. The NameStormers brought an excellent level of creativity, objectivity and a fresh look at what we live with everyday, and that is just what we needed. At the beginning of this project, I had my doubts about our ability to come up with a brand name in just 3 weeks and clearly without your help, we wouldn't have been able to do it. You really made my job easy.
    Kate Strong - Manager, Marketing Communications - Lightbridge
  • ________________

  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.
  • ________________

  • Mike, Thanks for the quick turn around time. I appreciate all you have done to help us with name, logo and tagline. Some great work!
    Rob Greenbaum - Senior Vice President - Marketing - Nationstar, formerly Centex Home Equity
  • ________________

  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.
  • ________________

  • I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product...starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are also going to use the product name Acquis for a family of internet-and-otherwise commerce software packages. It really was a pleasure working with you. I look forward to NameStorming in the future.
    Tom Dowdell - Senior Software Developer - Intuitive Edge