Category: naming architecture

Managing Expectations »

By on May 18, 2011 in basic naming questions, competitive names, descriptive names, master brands, naming architecture, naming strategy, product names | 0 Comments

  The Harvard Business Review published an article this month discussing two possible approaches when naming next generation products: 1. Brand-Name Continuation (or) 2. Brand Name Change. Callaway Company launched its first Big Bertha driver in 1995 and then chose the brand-name continuation strategy: following with Great Big Bertha and then Biggest Big Bertha. This [...]

Naming Architecture and Brand Nomenclature »

By on Mar 23, 2010 in basic naming questions, brand naming, naming architecture, naming strategy, nomenclature system | 0 Comments

A naming architecture and brand nomenclature system offers a variety of advantages including: Leveraging the investment in a corporate brand across multiple products Helping establish immediate credibility and facilitiating new product launches Differentiating from the competitive set while building awareness in a distinctive nomenclature look and feel Establishing the relationship between multiple brand and line extension names [...]

  • HealthYes!

    Video Testimonial - Part 1 | 2

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    Video Testimonial - Part 1 | 2

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  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
    Craig Lindley and Dale Wood - Co-Founders of Empowered Imaging Partners, LLC - now HealthYES.com

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