By admin on Oct 23, 2011 in basic naming questions, best names, brand naming, company names, competitive names, creative inspiration, differentiators, international naming, naming guide, naming strategy, naming tips, product names, trademarks | 0 Comments
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]
By admin on Sep 15, 2011 in basic naming questions, brand naming, differentiators, naming guide, naming strategy, naming tips, product names | 5 Comments
One of the special educational services NameStormers offers is access to the sage naming philosophies of the revered Naru (Naming Guru). (The identity of the Naru is protected so he/she can go about day-to-day life without being chased down the street by marketers and branding strategists demanding one-on-one audiences.) 1) Think like a customer, not [...]
By admin on Jan 17, 2010 in best names, brand naming, naming guide, naming strategy, naming tips, product names | 2 Comments
I purchased a new computer for my son this Christmas. I love the brand name as it immediately conveys the primary differentiator and in my family’s case, the key deciding factor. It is an example of a great brand name because of its simplicity and directness: TouchSmart. You see, my 20 year-old son is severely [...]
By admin on Jan 3, 2010 in naming guide, naming strategy, naming tips | 0 Comments
The trauma often associated with changing your corporate name can be mitigated or even turned into a PR opportunity with the right strategy. Three of the key steps in successfully implementing a corporate name change are: SET A TIMETABLE – While you may want to transition away from the old name versus “cut and run,” [...]
By admin on Nov 23, 2009 in basic naming questions, name selection checklist, naming guide, naming tips | 0 Comments
When trying to whittle down a long list of name candidates, here are some recommended Do’s and Don’ts: DO: Remember the golden rule of naming: memorability. If you think of branding as a war, there are lots of battles to be fought but there are only a few key ones that you have to win [...]
By admin on Oct 5, 2009 in basic naming questions, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments
Before we can develop a new product name for you, we need to understand your branding strategy, brand positioning and other related issues that impact the name development. Here are some of the key product branding questions we will want to review with you: What do you want the name to do? What is your [...]
By admin on Aug 2, 2009 in creative inspiration, naming guide, Naming Thesaurus, naming tips | 0 Comments
We thought we would share a couple of naming secrets for all of you DIY namers out there: Crossword puzzle dictionaires are great naming resources. Not only do they tend to list more than just synonyms for a given word, concept or idea, but they usually list the shortest ones first. Since shorter is usually [...]
By admin on May 9, 2009 in basic naming questions, naming guide, naming tips | 10 Comments
When we start a new naming project we ask a variety of questions about the client’s new company or product name. Here are three of the key naming questions: What do you want the name to do? The best answer we ever heard was “Sell itself.” Other answers have ranged from “Generate product trials” to “Close the sale.” [...]
By admin on Apr 1, 2009 in company names, naming guide, naming tips, product names | 1 Comment
So let’s talk about the 5 Naming Tips and Tricks for naming a business. Naming Tip #1, remember the golden rule of naming which is MEMORABILITY. Think about building a successful brand as a war. In a war, there are many battles to be fought, some of which you may lose. But, there are a few key [...]
