Category: naming linguistic issues

The Naming Hot Pot »

By on Dec 14, 2010 in basic naming questions, international naming, master brands, naming linguistic issues, naming strategy, product names, translating names | 0 Comments

One of the biggest naming challenges can be in transnational markets, where a myriad of languages are spoken and customs are practiced. Besides being sure that you don’t recommend something in English that will offend somebody speaking Cantonese, there are fascinating linguistic nuances that both reveal a lot about what goes into a name and [...]

Apple iSlate Name Good or Bad »

By on Jan 23, 2010 in best names, brand naming, controversial names, naming linguistic issues, product names, trademarks | 1 Comment

As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name.  While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc.  Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]

Multiple Name Pronunciations Are OK »

By on Jan 9, 2010 in basic naming questions, international naming, name testing, naming linguistic issues, naming tips | 6 Comments

Because different languages are often spoken in the different countries, some of which use non-Roman alphabets, there is no way to create a written representation of a verbal identity that will be pronounced the same way around the world. Even within languages that use the Roman alphabet this is impossible. Vowels and consonants have different [...]

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