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By admin on Oct 5, 2009 in basic naming questions, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments
Before we can develop a new product name for you, we need to understand your branding strategy, brand positioning and other related issues that impact the name development. Here are some of the key product branding questions we will want to review with you: What do you want the name to do? What is your [...]
By admin on Sep 10, 2009 in international naming, naming strategy, naming tips, translating names | 0 Comments
While translating a brand name may make sense in some cases, most of our clients prefer to use the English spelling wherever possible. This simplifies the brand building challenge, allowing them to put all of their budget behind building a single brand, versus building what might turn out to be a different brand in each country. This [...]
By admin on Aug 9, 2009 in basic naming questions, master brands, naming audit, naming strategy | 0 Comments
As companies grow, especially internationally or through M&A (Merger & Acquisition) activity, they often find their portfolio of brand names becoming ever larger. At some point, it is usually prudent to do a Brand Name Audit. The first step is to identify the key issues the audit should address. Here are ten you may want to consider:
By admin on Jul 5, 2009 in basic naming questions, brand naming, creative inspiration, naming strategy, naming tips | 7 Comments
Sometimes it just happens … the great name ideas just start spewing forth during your 1st creative brainstorming session and everybody on the team is pumped. And sometimes the creative process doesn’t happen. That is, after days of ideation nothing seems to resonate. Or your best ideas aren’t passing legal’s TM screenings or clearing your dot-com URL checks. [...]
By admin on Jun 27, 2009 in best names, naming strategy, naming tips, product names | 0 Comments
Some of our clients love names that ”pop” off of packaging, signage, advertisements, etc. These names tend to draw the eye and standout among the competitive clutter. So, how to achieve this effect? Besides incorporating interesting graphic elements and color, here are a few other suggestions:
By admin on Jun 6, 2009 in basic naming questions, best names, empty bucket name, full bucket names, naming strategy | 4 Comments
Our international or domestic clients with larger brand building budgets tend towards empty bucket names. Our smaller, US-focused clients or larger clients with limited budgets tend towards the more full bucket style of name. Which name is best for you? You decide. Let’s first talk about EMPTY BUCKET names: They have less inherent meaning, which gives you [...]
By admin on May 8, 2009 in master brands, naming strategy, naming tips | 0 Comments
A masterbrand strategy often involves building one strong brand across many products, allowing you to focus all of your brand building dollars on just one brand name and identity. This has the potential of greatly simplifying the brand management process and adding clarity to your messaging and communications. Unfortunately, a masterbrand strategy sometimes ends up milking brand equity [...]
