Category: naming tips
By admin on Oct 23, 2011 in basic naming questions, best names, brand naming, company names, competitive names, creative inspiration, differentiators, international naming, naming guide, naming strategy, naming tips, product names, trademarks | 0 Comments
It’s always exciting to see a thoughtful article about brand naming in a mainstream, American staple like the New Yorker. The article, “Famous Names: does it matter what a product is called?” written by John Colapinto in the October 3rd, 2011 edition was certainly a fascinating read from beginning to end. Tools like Mind Maps [...]
By admin on Sep 26, 2011 in basic naming questions, best names, brand naming, company names, competitive names, controversial names, descriptive names, differentiators, empty bucket name, master brands, naming pioneer, naming strategy, naming tips, product names | 8 Comments
The Naru (Naming Guru) has emerged from the naming reflecting pool to finish sharing his/her branding perspectives from earlier this month. 5b.) Literal / descriptive names are better than emotional names when developing specific product names underneath a family brand. While emotional, short & snappy brand names should establish strong connections with consumers (e.g., Northface, [...]
By admin on Sep 15, 2011 in basic naming questions, brand naming, differentiators, naming guide, naming strategy, naming tips, product names | 5 Comments
One of the special educational services NameStormers offers is access to the sage naming philosophies of the revered Naru (Naming Guru). (The identity of the Naru is protected so he/she can go about day-to-day life without being chased down the street by marketers and branding strategists demanding one-on-one audiences.) 1) Think like a customer, not [...]
By admin on Jan 9, 2011 in basic naming questions, best names, brand naming, competitive names, differentiators, naming strategy, naming tips | 0 Comments
“Consumers are not buying based on price alone,” led a recent article from Brandweek. Personally, price is always a factor for me, but only decisive when all other things are equal. I agree – “there is a price-value formula consumers use to calculate brand differences” when deciding which brands to buy. Otherwise Chi straighteners ($100) [...]
By admin on Dec 6, 2010 in basic naming questions, brand naming, brand potential index - bpi, naming strategy, naming tips | 0 Comments
Man: “How was I supposed to know that?” Woman: “You should just KNOW!” This refrain repeats in household arguments frequently. I feel qualified in making this observation, as I’m the woman in my household, and have had to bite my lip several times to circumvent this particular script. Typically, I’m not a fan of making [...]
By admin on Aug 4, 2010 in best names, naming tips, product names | 0 Comments
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon works well for a variety of reasons. First, if you’ve ever been to a pet store, had a bird as a pet, or been freakishly attacked by one, you know that most have sharp talons that are so strong they [...]
By admin on Jul 30, 2010 in brand naming, controversial names, creative inspiration, naming tips | 0 Comments
Society celebrates, envies, and covets creative people. So many individuals wish they were more creative – but then shy away from risky ideas. How can we both desire to be more creative and then run from the creative process? In the case of naming, sometimes creativity can cause you to fall flat on your face. [...]
By admin on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names | 0 Comments
Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them. US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. [...]
By admin on Mar 28, 2010 in best names, company names, creative inspiration, naming tips | 4 Comments
Names that have multiple meanings tend to grab the attention of a wider variety of prospects. They provide more points of relevancy. Take the name Fresh Energy, for example. What 1st comes to mind: A health food restaurant? Organic fresh produce? An energy beverage? 24-hour fitness clubs? A non-profit that is championing the cause for [...]
By admin on Feb 1, 2010 in brand naming, company names, controversial names, naming tips | 0 Comments
American National Bank was prosperous and growing. As it expanded by building new branches in adjacent communities, it started bumping into banks with confusingly similar names. It contacted us to develop a new name brand name that was: More distinctive and protectable than its current name Short and punchy and that would “pop” off of [...]
