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By admin on Aug 30, 2010 in product names | 0 Comments
Ibuprofen or Advil? CVS-brand toilet paper or Cottonelle? How do you know when you’re just paying for the name versus a better product? According to an article on CBS News, Generic and Store Brands vs. Brand Names, generic products do sometimes offer the same bang for the buck as their branded counterparts. That being said, [...]
By admin on Aug 8, 2010 in brand naming, controversial names, creative inspiration, descriptive names, product names | 0 Comments
(A NameStormers’ Viewpoint – August, 2010) Popular commercial brands generate a “positive emotional reaction from the human brain,” according to a study by the Radiological Society of North America. Does that mean consumers are inclined to just purchase those brands that we have all heard of before, for better or for worse? This study links [...]
By admin on Aug 4, 2010 in best names, naming tips, product names | 0 Comments
Talon is the new name for Minn Kota’s fresh-to-market, shallow water anchor. We think Talon works well for a variety of reasons. First, if you’ve ever been to a pet store, had a bird as a pet, or been freakishly attacked by one, you know that most have sharp talons that are so strong they [...]
By admin on May 23, 2010 in best names, brand naming, product names | 0 Comments
Our friends north of the border love to both honor and poke fun at the royal family, including Prince William. Gas King enlisted NameStormers help in creating Williwa, the royal identity for its newest frozen beverage. In celebration of its 25th birthday, Gas King is giving away free Williwas, a delightfully tasty, frozen carbonated beverage over the [...]
By admin on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names | 0 Comments
Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them. US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. [...]
By admin on Jan 23, 2010 in best names, brand naming, controversial names, naming linguistic issues, product names, trademarks | 0 Comments
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]
By admin on Jan 17, 2010 in best names, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments
I purchased a new computer for my son this Christmas. I love the brand name as it immediately conveys the primary differentiator and in my family’s case, the key deciding factor. It is an example of a great brand name because of its simplicity and directness: TouchSmart. You see, my 20 year-old son is severely [...]
By admin on Oct 11, 2009 in brand naming, controversial names, naming strategy, naming tips, product names | 0 Comments
After almost 25 years of product brand name development and over 1,500 client engagements, we’ve learned that even the best new brand name ideas still have to be sold to the client. Why? Because most clients, through no fault of their own, don’t know how to evaluate a new name. Here are the biggest mistakes [...]
By admin on Oct 5, 2009 in basic naming questions, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments
Before we can develop a new product name for you, we need to understand your branding strategy, brand positioning and other related issues that impact the name development. Here are some of the key product branding questions we will want to review with you: What do you want the name to do? What is your [...]
By admin on Jun 27, 2009 in best names, naming strategy, naming tips, product names | 0 Comments
Some of our clients love names that ”pop” off of packaging, signage, advertisements, etc. These names tend to draw the eye and standout among the competitive clutter. So, how to achieve this effect? Besides incorporating interesting graphic elements and color, here are a few other suggestions:
