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By admin on May 23, 2010 in best names, brand naming, product names | 0 Comments
Our friends north of the border love to both honor and poke fun at the royal family, including Prince William. Gas King enlisted NameStormers help in creating Williwa, the royal identity for its newest frozen beverage. In celebration of its 25th birthday, Gas King is giving away free Williwas, a delightfully tasty, frozen carbonated beverage over the [...]
By admin on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names | 0 Comments
Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them. US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. [...]
By admin on Jan 23, 2010 in best names, brand naming, controversial names, naming linguistic issues, product names, trademarks | 1 Comment
As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name. While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc. Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]
By admin on Jan 17, 2010 in best names, brand naming, naming guide, naming strategy, naming tips, product names | 2 Comments
I purchased a new computer for my son this Christmas. I love the brand name as it immediately conveys the primary differentiator and in my family’s case, the key deciding factor. It is an example of a great brand name because of its simplicity and directness: TouchSmart. You see, my 20 year-old son is severely [...]
By admin on Oct 11, 2009 in brand naming, controversial names, naming strategy, naming tips, product names | 0 Comments
After almost 25 years of product brand name development and over 1,500 client engagements, we’ve learned that even the best new brand name ideas still have to be sold to the client. Why? Because most clients, through no fault of their own, don’t know how to evaluate a new name. Here are the biggest mistakes [...]
By admin on Oct 5, 2009 in basic naming questions, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments
Before we can develop a new product name for you, we need to understand your branding strategy, brand positioning and other related issues that impact the name development. Here are some of the key product branding questions we will want to review with you: What do you want the name to do? What is your [...]
By admin on Jun 27, 2009 in best names, naming strategy, naming tips, product names | 0 Comments
Some of our clients love names that ”pop” off of packaging, signage, advertisements, etc. These names tend to draw the eye and standout among the competitive clutter. So, how to achieve this effect? Besides incorporating interesting graphic elements and color, here are a few other suggestions:
By admin on Jun 17, 2009 in best names, brand naming, creative inspiration, product names | 0 Comments
Every now and then, we try something a little different to inspire creativity. When it comes to naming, what about writing a tune about a product and a name you love? And then, what if you dreamed about going even further and using that in your audition on the popular TV show, American Idol? While we’re not sure James will [...]
By admin on May 5, 2009 in best names, company names, controversial names, naming tips, product names | 0 Comments
Rules are meant to be broken. While we hope this isn’t usually the case, it sometimes does apply when naming a new company or product. For example, a startup hired us to name their new health care company. While your initial reaction might be B O R I N G, there was a twist. They needed a new company name [...]
By admin on Apr 9, 2009 in company names, Naming Thesaurus, naming tips, product names | 6 Comments
For help finding synonyms and other word associations, we have found The Free Dictionary by Farlex to be one of the best tools available on the Internet today. It provides a wealth of features that will assist you in your name development project including translations, synonyms, key words embedded inside of the definitions of other [...]
