Category: product names

Humorous Brand Names Deliver Mindshare »

By on May 23, 2010 in best names, brand naming, product names | 0 Comments

Our friends north of the border love to both honor and poke fun at the royal family, including Prince William. Gas King enlisted NameStormers help in creating Williwa, the royal identity for its newest frozen beverage. In celebration of its 25th birthday, Gas King is giving away free Williwas, a delightfully tasty, frozen carbonated beverage over the [...]

Simple Brand Names Deliver »

By on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names | 0 Comments

Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them. US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. [...]

Apple iSlate Name Good or Bad »

By on Jan 23, 2010 in best names, brand naming, controversial names, naming linguistic issues, product names, trademarks | 1 Comment

As the January 27th announcement of Apple’s new tablet PC fast approaches, many have speculated on its name.  While the inside favorite seems to be the iSlate, others are offering up alternatives like the iTablet, the iPad, etc.  Regardless of what is announced on the 27th, here are some of our thoughts regarding the iSlate [...]

The Key To Great Brand Naming Is Simplicity »

By on Jan 17, 2010 in best names, brand naming, naming guide, naming strategy, naming tips, product names | 2 Comments

I purchased a new computer for my son this Christmas. I love the brand name as it immediately conveys the primary differentiator and in my family’s case, the key deciding factor. It is an example of a great brand name because of its simplicity and directness: TouchSmart. You see, my 20 year-old son is severely [...]

Selling A New Product Brand Name »

By on Oct 11, 2009 in brand naming, controversial names, naming strategy, naming tips, product names | 0 Comments

After almost 25 years of product brand name development and over 1,500 client engagements, we’ve learned that even the best new brand name ideas still have to be sold to the client.  Why?  Because most clients, through no fault of their own, don’t know how to evaluate a new name. Here are the biggest mistakes [...]

Product Branding Key Questions »

By on Oct 5, 2009 in basic naming questions, brand naming, naming guide, naming strategy, naming tips, product names | 0 Comments

Before we can develop a new product name for you, we need to understand your branding strategy, brand positioning and other related issues that impact  the name development.  Here are some of the key product branding questions we will want to review with you: What do you want the name to do? What is your [...]

Brand Names That Pop »

By on Jun 27, 2009 in best names, naming strategy, naming tips, product names | 0 Comments

Some of our clients love names that ”pop” off of packaging, signage, advertisements, etc.  These names tend to draw the eye and standout among the competitive clutter.  So, how to achieve this effect?  Besides incorporating interesting graphic elements and color, here are a few other suggestions:

Pizza Cravers | Product Naming »

By on Jun 17, 2009 in best names, brand naming, creative inspiration, product names | 0 Comments

Every now and then, we try something a little different to inspire creativity. When it comes to naming, what about writing a tune about a product and a name you love? And then, what if you dreamed about going even further and using that in your audition on the popular TV show, American Idol?  While we’re not sure James will [...]

Successful Company Naming With Hackneyed Roots »

By on May 5, 2009 in best names, company names, controversial names, naming tips, product names | 0 Comments

Rules are meant to be broken.  While we hope this isn’t usually the case, it sometimes does apply when naming a new company or product. For example, a startup hired us to name their new health care company.  While your initial reaction might be B O R I N G, there was a twist. They needed a new company name [...]

The Best Free Naming Dictionary & Thesaurus »

By on Apr 9, 2009 in company names, Naming Thesaurus, naming tips, product names | 6 Comments

For help finding synonyms and other word associations, we have found The Free Dictionary by Farlex to be one of the best tools available on the Internet today.  It provides a wealth of features that will assist you in your name development project including translations, synonyms, key words embedded inside of the definitions of other [...]

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  • Raving Fans

  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service

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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
    Dorian Stern - Director of Marketing, Logicare

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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
    Paula Heath - Director of Advertising & Sales Promotion - Group Health Cooperative of Puget Sound

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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
    Brand Category Manager - A Major Global Tire Company

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  • I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem and the objectives at hand. This allows NameStormers to always come up with a wide variety of options that expands the thinking of the client. I have yet to have a client be disappointed with the process or the results. If you are considering going through a naming exercise, I would highly recommend Mike and The NameStormers.
    Tom Dorow, Design North.

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  • Our success with our name change and branding has been phenomenal. I couldn't be more pleased with how it turned out. I am ecstatic over it. Our experience in working with NameStormers has been so good let's just call them again and let them handle this next project for us.
    Bill Macey - CEO of Valtera, formerly Personnel Research Associates

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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
    David Cameron, Business Public Affairs, Dow Chemical