Edgy Brand Names Deliver

By on Feb 14, 2010 in best names, company names, controversial names, naming strategy

MBIA Asset Management manages about $45 billion. They provide fixed-income asset management along with a broad range of services to help state and local governments, academic institutions, pensions, endowments & insurance companies meet their investment objectives.

They changed their name recently to something much more differentiating and memorable. While not a “safe” name, their new moniker has a great story behind it and is certainly going to turn a few heads. Listen to their President explain a little bit about their firm and their new name in this short video found on  their home page.

2 Comment(s)

  1. Ed Levitra here from New York. Your blog is one of the best! Thanks for such wonderful post. I have subscribed to your post. Thanks again

    Ed Levitra | Nov 24, 2010 | Reply

  2. No problem, Ed – glad we could help you out. Keep the feedback coming!

    admin | Jan 11, 2011 | Reply

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