Research has shown that names that sound tasty can increase consumption of all types of food and beverage products as reported in this posting from Brand Strategy Insider: “Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as much of it.”

When the folks at Breyers’ approached us about their new rich and creamy ice cream, we knew we had to enlist the support of some very special team members. Watch this video of Skyla Huckabee, one of the foremost ice cream taste testers and creative inspirations in the world.  The resulting name helped convey an extra creaminess in an incredibly rich and indulgent but fat-free ice cream.