We were recently asked about what differentiates us from other naming consultants.  While we normally don’t promote NameStorming in this blog, this post is different.  Here are five attributes that we believe set us apart from most if not all of our competition:

1. The project lead for every engagement is always a principal of NameStormers with at least 20 years of relevant experience.
2. We are one the oldest naming agencies still in business.  Very few brand name development companies existed in 1985. We pioneered and helped establish fundamental name development approaches now used by many of our competitors globally.  This pioneering, innovative philosophy continues today and is something every client benefits from.
3. A $12,000 fee for an unlimited number of rounds of creative name and tagline development with preliminary legal screening included.  To our knowledge, none of our competitors offer a comparable service for under $20,000.
4. We’re name development and name testing specialists. We are not an ad agency, a branding firm or a marketing or management consultant (although many of these firms are customers). While we do design logos and develop nomenclature systems and naming architectures, everything we do revolves around the name. Because of our specialty and the sheer volume of work we do each year, we tend to bring to the table a breadth of experience few of our competitors can match.
5. Our core methodology benefits clients beyond just the name development.  Because we “take the negative off of the table initially” and encourage “advocate rather than critic type thinking” clients learn how to objectively evaluate all types of new, outside-of-the-box ideas. This approach to new idea nurturing has served many clients well far beyond name development, encompassing everything from new product creation to Merger & Acquisition activities.