Short Brand Names Pop

By admin on Feb 21, 2010 in best names, brand naming, company names, naming strategy

Back in 2008, a group of investors approached us needing a name for a new company with a novel solution for insuring adequate electricity during peak load demand, especially in the hot summer months in different parts of the country.  Some of the criteria for this new name included:

  • Something that conveyed the right long term solution
  • A short, preferably two syllable name that was easy to say and spell
  • A confidence-building name that helped establish trust and convey reliability
  • Something related to this country’s power grid, so that the name had some immediate relevance and hopefully captured the attention of the prospect
  • And most importantly, a name that was easy to remember

After considering a wide variety of alternatives, our client selected a name that over the last two years has helped them establish their new company and its solution as a leader in the field.  For more information on their success and history, go to their web site.

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  • I want to thank you very much for your team's effort on this project. You all worked very quickly and gave us excellent direction. I am sure many hours were spent in developing the many name lists you presented us. Your added value enabled us to move forward with a name consumers preferred over the prior internal name. I look forward to working with your company in the future!
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  • The naming industry landscape is littered with agencies that make the process seem onerous and intimidating. They tout their unique proprietary processes, advanced research and ideation tools, etc. And then they tell you it's going to take months and months. Ugh. With Mike and NameStormers, you get a team focused on results. Their approach is practical, thorough and creative. And they can be flexible and lightning fast. If you want results without the headaches, then I highly recommend NameStormers.
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