Simple Brand Names Deliver

By on May 9, 2010 in best names, brand naming, naming strategy, naming tips, product names

Sometimes simple really is better. Especially when it comes to complex medical challenges that require speciality pharmaceuticals and perhaps even trained medical staff to administer them.

US Bioservices is a nationwide provider of such products and services and its new contintuity of care program helps educate patients while providing clinical support and financial assistance guidance. A simple, easy-to-understand name has helped make the program a success:

 A name like Pathpoint:

  • Is not a real word but sounds like one
  • Is easy to spell, pronounce and remember
  • Supports messaging around leading the way, providing the needed guidance and direction
  • Helps expand US Bioservices reputation as a leader in the industry

New names don’t have to be abstract, meaningless words or common, overused ones either. If you have questions about how to develop simple, straightforward and relevant names, please call us at 512-267-1814.

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  • Empowered Imaging Partners, LLC struggled with its own internal marketing group for 10+ weeks to coin the brand name that would launch our national Preventive Health Screening brand. When we eventually gave up and turned to Mike Carr and NameStormers, we were impressed with their professionalism and process orientation. HealthYES.com was the final brand chosen out of at least 3 viable alternatives provided by NameStormers. Without reservation, we recommend NameStormers as 'the company to turn to' for naming.
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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
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