Rules are meant to be broken.  While we hope this isn’t usually the case, it sometimes does apply when naming a new company or product.

For example, a startup hired us to name their new health care company.  While your initial reaction might be B O R I N G, there was a twist. They needed a new company name that immediately positioned them in the healthcare space BUT also differentiated them from everyone else.  The ultimate name they chose was … Health Yes!  A name that combined two grossly overused words together.  But the resulting word combination worked, speaking to empowerment and to taking charge of your health. Watch a video of what the CEO thought about the naming process or a video explaining a little bit about what makes Health Yes! stand out in today’s cluttered healthcare field.