When Naming, Simple Is Better

When it comes to naming, simple is usually better.

We believe this is true regardless of your budget.WellAdvised001

You are always battling for attention and today, in almost any venue, there seems to be more clutter and noise than ever before.

Take the upheaval currently going on in the healthcare space with the Affordable Care Act. Big dollars are being spent by many. Hospitals are promoting their services to patients. Insurers are signing up hospitals and recruiting physicians. And big government is going after everyone.

So how do you cut through the advertising cacophony to grab and hold the attention of patients, doctors or anyone else in this space?

With simple and direct names, whether you are selling B2C or B2B.

Well Advised is a name of a self-help healthcare guide published by Mosby. We like how it puts a positive spin on healthcare with “Well” as the lead. We also like its directness. If you are consumer looking for a book on wellness that you can rely upon, a name like Well Advised makes sense.

In the B2B space, we think names like Practice iQ are effective in engaging physicians. Being smarter when it comes to running a practice and providing intelligent, high quality care has got to be a top priority for most of them.Practice iQ

So when developing your next new name, don’t let the latest naming trend or the unbridled enthusiasm of your creative team get in the way of what is really important: just keep it simple.

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  • Thanks so much for all your expert advice and professional project management throughout this endeavor. This has been one of the most satisfying engagements with a vendor that I have experienced over the years, which speaks to the high quality and thoughtful output of your efforts. I especially appreciated your flexibility and patience as the project took on new challenges which impacted the scope of work. You can be certain that as our business grows, NameStormers will be top-of-mind for future work.
    Will Jarred - Executive Director of Sales & Marketing - ETS - Educational Testing Service
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  • I must underscore what an absolute pleasure it was to work with you during this entire project. Your methodical, timely, and resourceful approach to educating me on how a new name affects a company, and the steps you so painstaking address to make the transition a seamless one, were outstanding. Each time I needed to contact you to get direction or clarification, you responded with immediate and informative action. You are the consummate professional and a real pleasure to work with.
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  • Thank you for your excellent work, great customer service, and fast turnaround. I'd be happy to provide references for you. We decided on Alliant as a good tie to the corporate name: Virginia Mason-Group Health Alliance, Inc. And we've got two Alliant Health Plans, Plus which is a point of service plan, and Select for the HMO.
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  • I received your presentation booklet for our new car concept---I looked through it and want to compliment you on an outstanding job. The names you have developed will be terrific starting points for us as we move our project forward. We will not hesitate to use your firm again.
    Mike Suchstand - Vice President, Strategic Development - THORN Americas, Inc.
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  • I have hired Mike to do naming projects for several of our clients. Naming can be a difficult area for many companies and Mike does a great job walking people through the process and making them feel comfortable. One of his strengths is his ability to ask the right questions to really understand the problem and the objectives at hand. This allows NameStormers to always come up with a wide variety of options that expands the thinking of the client. I have yet to have a client be disappointed with the process or the results. If you are considering going through a naming exercise, I would highly recommend Mike and The NameStormers.
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  • We have filed six trademarks to date which were created by The NameStormers. As is, six global trademarks in one year is unprecedented for any agency we have contacted. On several projects, you triumphed where other agencies had failed us. The process is simple, fast and yields wonderful results.
    Tracey K. Higgins - Director, Trademark Development - Worldwide Human Health Marketing, MERCK & Co., Inc.
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  • I wanted to thank you and the NameStorming team for your great effort in helping me find a name for the company and our first product...starting a new business is quite a sizeable undertaking so knowing a competent team was tending to the name issues was a relief. We love the (company) name. We are also going to use the product name Acquis for a family of internet-and-otherwise commerce software packages. It really was a pleasure working with you. I look forward to NameStorming in the future.
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