Creating a memorable name is just one part of the recipe for success in today’s marketplace. Before your business takes the plunge with a new brand name, note that NameStormers offers complete brand strategy development services. In addition to testing your customers’ responses to the new brand name through legal and linguistal research, we create catchy taglines, design logos, conduct competitive positioning research, provide trademarking and other services essential to building a strong foundation from which your company name can thrive. In today’s competitive market, a brand name has to do more than just capture the attention of your customers for a fleeting moment, it has to be unique enough to stop them in their tracks and stick in their memory. NameStormers guarantees the success of your new business name through our comprehensive naming services.
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Our focus in providing naming services to companies and services is always on the most important attribute: Memorability. Our typical new name or name change engagement is quick, efficient, affordable, professional, enjoyable and most importantly successful. Naming consultants at NameStormers promise to work with your business for a fixed cost until you are satisfied. Delivering great brand & business names is our passion, and we’re confident that you’ll be happy with the results. Just take a look at our clients’ testimonials in the Praise for NameStormers column to the right or our customers review videos. We’re on a first-name basis with most of our customers who enlist our naming services time and again.
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Some names stand alone perfectly. Other names are elevated to a whole new level when you add a tagline. Whether it’s product literature, ad copy, collateral material, web pages or web banners, company names don’t have to stand alone. NameStormers develops taglines as part of our customary brand name development or name change process. If your business already has the right brand name and you’re looking to find the perfect tagline, our creative team will come up with one that fits your company’s needs and brand identity.
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In today’s marketplace, many business names must cross borders and work on a global level. We can tailor your name development to cross these boundaries by including International Trademark Screening at the end of our normal naming development or name change process. Early on, NameStormers pre-screens all of our name ideas for trademark issues in the U.S. and Canada, giving companies more viable brand name ideas to consider. Whenever you are ready, we will perform a “deeper” preliminary international trademark screening on your top names using the Thomson & Thomson International databases, and supplement this with search engine checks to ensure exclusivity and avoid confusion.
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Just because a name is perfect in English, doesn’t mean it blends seamlessly across cultures and is ready to debut globally. NameStormers can make sure your company name has positive connotations at home and abroad by quickly performing a cursory check for negative meanings in multiple languages. Your naming consultants can also complete more detailed linguistic checks on the business name, using native linguists in each targeted language, dialect and/or country. Findings on pronunciation, translatability, negative connotations, associated meanings and overall cultural suitability will be presented and reviewed with you.
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Name testing research gives you key insights into a prospect’s reactions to your company’s top name candidates and the reasons for those reactions. This brand analysis provides your business with external feedback that is often critical in selecting THE winning name. Our naming agency uses a hybrid research methodology that combines the benefits of quantitative testing with “deeper dive,” one-on-one probing. NameStormers’ results provide both the statistical validity you need to make your brand name selection and the qualitative data for understanding the “why” behind your prospective customers’ scores and comments. The NameStormers process includes questionnaire development, sample selection, online quantitative and one-on-one qualitative interviewing, data analysis, and graphical presentation of the results. View How a successful brand passes the test in our informative video.
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Making the right first impression often begins with a great name and a great logo design. One that grabs your audience, stands out from the competition, and makes your customers and employees feel inspired the moment that they see it. As experts in logo creation, the NameStormers team begins with a variety of initial design concepts to give you a full range of choices. With your feedback, we create a more focused set of secondary logo design concepts before arriving at your final choice. The logo is delivered to you in a variety of digital formats for use on letterhead, signage, advertising, web sites and more.
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A Nomenclature System helps your company maintain a coherent, consistent brand naming structure throughout your organization by identifying the “rules” to follow for all new product naming.
NameStormers typically begin a Nomenclature System engagement with an evaluation of your existing brand names. Our naming agency conducts in-house and external research and gather existing company and brand collateral. As we start identifying different ways to handle your current and future naming needs, we will conduct intermediate project reviews and Q&A sessions with you. Towards the end of the company naming project, our name consultants will provide you with final name development guidelines, naming templates, and a transition strategy that you’ll approve once satisfied.
One of several key deliverables during the course of a typical business naming project will help you formalize and communicate this process to others in your organization. Our Valeron Blog Post shares a real life example of how our nomenclature system works.
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Some of our clients want to move beyond a simple Nomenclature System to a comprehensive Brand Name Architecture. While a Nomenclature System provides the specific guidelines for how to develop future company names, a Brand Name Architecture examines the strategic relationships between all of your business’ brands, your brand hierarchy, the messaging associated with each, how to optimize your brand strategy and portfolio, and much more.
Once constructed, your Brand Name Architecture will provide a clear road map of where your business is today and where you need to go to maximize Brand ROI throughout the company. This naming service will provide you with the tools to educate everyone in the company regarding the value of your brands and how to effectively nurture them. While the traditional tree structure is one way to portray a brand architecture, NameStormers also evaluates other ways to gather the information for your company branding strategy, such as Brand Molecules. First popularized by Sam Hill and Chris Lederer in their book, The Infinite Asset: Managing Brands To Build New Value, the molecule lets you analyze and tweak more complex brand naming relationships than a simple tree structure allows. It highlights the relationships and roles between brands, sub-brands, product families and external influencers. It helps identify the future actions required to optimize the Brand Name Architecture (what brands names need to be pruned or added, how should equity be transitioned, where should messaging be re-focused). The fictitious Tiger example in the link below could represent a line of high performance speed boats. See Tiger Brand Molecule
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NameStormers will audit your current brand portfolio and help you decide what is and what isn’t working. Your naming consultants benchmark competitors’ brand architectures, positioning, strengths and weaknesses, then show you how to leverage your brand names to realize your company’s biggest competitive opportunities.
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Over the years, NameStormers has developed relationships with other firms that provide brand strategy services and are leaders in their respective fields. Here is a partial list:
1. Brand Solutions, a Seattle-based brand positioning and strategy firm that provides on-site seminars, research and more.
2. CKPT Law is a business and technology focused law firm in Dallas providing patent, trademark, copyright, and trade secret litigation, licensing and more.
3. Design North, a highly-regarded package design firm located north of Chicago in Racine, Wisconsin.
4. Fitzgerald+CO, headquartered in Atlanta, is one of the most respected advertising agencies in the Southeast.
5. Satow Strategies, a leading brand positioning and marketing strategy firm in Phoenix.
6. Shine Strategic, an experienced, Austin-based marketing communications organization.
